nude dancers are censored by carefully programed drones in japanese ad campaign
gif by designboom / courtesy of BUYMA




to promote their latest stock of clothing, online japanese retailer BUYMA has realized a commercial campaign that cleverly integrates technology, design and dance. the scene stars two completely naked dancers that perform a routine alongside tchaikovsky’s ‘swan lake suite’, whilst a fleet of carefully programed drones perfectly move in tandem — censoring their most intimate body parts. humorously, the drones, each clutching a small sheet of white paper, cover and conceal the dancers’ not-suitable-for-work areas as they leap and launch their bodies around the stage. what starts out with two dancers quickly progresses into a highly orchestrated scene, with multiple drones joining in to help hide bouncing breasts and flailing phallic parts. finally, the closing slide of the short feature displays the phrase ‘buy clothes’. 



video courtesy of BUYMA

the intimate body parts of two dancers are cleverly concealed by flying drones 

a fleet of drones help hide the two performers’ body parts 

while the dancers perform their routine, drones hover in front of their naked bodies 

the drones each clutch a small sheet of white paper that acts as a body shield 

multiple drones join in to help hide bouncing breasts and flailing phallic parts