toytota’s e-palette, GM’s AV cruise, ford, tesla, global giants, little startups, concepts, promises — the automotive industry, or, if you prefer, the mobility solutions industry is at the height of a ‘step right up, folks’ era. and every vendor, big and small, is packing some, if not all, of 2017s hot-button industrial design trends into these various-sized boxes. an ‘entirely different’ fully-electric, fully-autonomous, certainly-not-a-car comes out every two weeks, but hiding in plain sight, in the back of this carnival of pain-point-slayers and road-map-cartographers, two ex-google engineers are working hard on making something real: a company, a startup, an autonomous vehicle of their own, nuro.

all images courtesy of nuro



nuro describes their self-titled product as ‘the self driving vehicle made for local goods transportation.’ the idea is refreshingly specific and well-past the photoshop-photoshop-photoshop-so-investors-buy-in phase. the vehicle’s sensor array, located on the roof, houses cameras, radars, and LIDAR, all necessary to make the vehicle safely autonomous; of course, there wouldn’t be any manual controls, pedals, gears, steering wheels, or anything like that. it’s a mobile grocery cart and that isn’t a dis.




nuro, thankfully, isn’t trying to change the way humans get from point a to point b. they aren’t trying to design an entirely new mobility system that will pave the way for future generations. they’ve just made an autonomous delivery boy — one that excels at the last-mile transportation of laundry, or food, or medicine. they’ve designed something great that can happen in the background of our lives. nuro is doing great things quietly, while the usual suspects scramble last minute on the world stage, sweat dripping down their curly mustaches, ‘did we mention, it isn’t shaped like a car!?’

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news