OMATA camouflages precision cycling speedometer behind traditional analog dials
OMATA camouflages precision cycling speedometer behind traditional analog dials OMATA camouflages precision cycling speedometer behind traditional analog dials
apr 05, 2016

OMATA camouflages precision cycling speedometer behind traditional analog dials

OMATA camouflages precision cycling speedometer behind traditional analog dials
all images courtesy of OMATA




by combining the latest microprocessing technology and analog dials, OMATA introduced an entirely fresh idea to the bicycle speedometer category. the ‘one’ is designed to complement and maintain the purity of the ride with a non intrusive layout reminiscent of old automotive speedometers and timepieces.

OMATA ‘one’ speedometer




on the inside is a GPS computer that records everything to ensure that cyclists can download their activity data to their preferred training applications or sites. the OMATA ‘one’ has a highly legible and mechanical analog movement that shows riders the things that matter most during a trip – speed, distance, ascents and time.

it is designed to withstand dust, water and other harsh environments




founders rhys newman, julian bleecker and michael halbheerr seized an opportunity to provide choice where there was few by creating a modern, advanced speedometer that makes a strong statement on the nature of the design as well as establishing a point of view as to the essential character of cycling itself. OMATA setup a kickstarter campaign for the ‘one’ speedometer with estimated delivery of the first product in february 2017. 


OMATA’s kickstarter campaign film
video courtesy of OMATA

mechanical analog movement displays speed, distance, ascents and time

the ‘one’ sits comfortable on the handlebar

the hardware required for the OMATA ‘one’

the speedometer comes in a white and grey

the prototypes were handmade

the inner components convert digital information into analogy language

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