peugeot’s ‘rifter’ 4×4 concept camper van is designed for exploring large spaces, with a defined style that is striking and assertive. built for adventure on all types of terrain, the car has a full-wheel drive, specific tyres, and a raised 80 mm ground clearance. it is fitted with an overland roof tent so people can explore for longer and keep going way past sunset. it also houses an electric mountain bike, the peugeot ‘EM02 FS’ powertube whose battery is directly integrated into the frame.

all images © peugeot



the peugeot rifter 4×4 concept is presented in a defined shade of ‘spangled’ grey that provides the perfect showcase for its robust look, designed for adventure. the matte black plate between the radiator grill and the boot effectively protects the front of the vehicle against spatter. several onyx black components were taken from the production vehicle and used on the wing mirrors, the radiator grill and even the roof bars, to complete the look. the french-automaker’s logo has been redesigned with yellow touches, and will appear on all of its future creations from now on (without the specific yellow paint).



the interior also boasts different colors and materials. the branded rifter chairs blend an embossed flecked grey textile with black alcantara. they are overstitched with a bright yellow thread, which is also found on the gussets of the gear lever. the yellow borders, made of ‘neoprene’ type ‘flex’ material recalls the bodywork color.the steering wheel of the i-cockpit is made of leather that is also overstitched with yellow and bears a peugeot marking of the same shade. the sophisticated dashboard design boasts satin grey decorative items specially for the occasion and uses the same smoked chrome strips as the exterior. the generous inserts in solid machined aluminum strengthens the style of the center console and the door panels. the brushed aluminium reveals the rifter name and plays with surfaces and reflections.


  • Cute little Pig-Out. I would not be a fan of climbing ladders to sleep however.


    jimcan says:
  • This is a Honda Element reincarnate. A tribute line is deserved.

    Bruce Gamble says:
  • Peugeot seem to have launched a tent on top of a 4×4, how original is it? Overland, who seem to make this one, have been making them for six decades, first patent 1958. The video shows nothing of any camping attributes of the Peugeot “Rifter”, just the cliche drone shots of it going too fast along some dusty tracks, photos little more. Why are the “roadworks van” graphics appropriate for a camper seen as appropriate for a camper? “Overstitching in bright yellow” etc is not what designing a camper van is about, such superficial styling should not be classed as “design”, and IMHO shouldn’t feature in designboom. Camper design should be an exercise in maximising the utility of a minimal space, often allowing multiple use scenarios for the same elements, in elegant and surprising ways. Its often done badly, so it would be great to see some good examples, but I’m not sure this is one.

    Stephen de Saulles says:
  • Perfect vehicle for the Android Boot Jump and Tailgate tent.
    Room for 4/5/7 to Travel and 3/4 to sleep at night.
    I am sure the team at American can’t wait to see the new Rifter in the flesh and design and quality light weight kit to fit inside.
    Solar panel and second battery for real off road adventure.

    Damien of Crewe says:

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