pixel track by BERG, a cloud-connected signage system
all images courtesy BERG




BERG, in collaboration with future cities catapult have developed a method of making a cloud-connected display system for use in different emerging network applications. the ‘pixel track’ uses a scanning mechanism for updating pixels, meaning that the display consumes no power when it remains static. behavior is controlled by services in the cloud, where a small passive electro mechanical ‘train’ component – similar to a toy railroad – moves up and down to update the individual units rather than a large array of circuits.



video courtesy berg



‘most electronic displays are setup for fast updating and made from LEDs or backlit LCDs,’ explains the team at berg. ‘they require power, componentry and software to drive each pixel in a live display. often these are in situations where the display doesn’t need to change for minutes, hours or even days. sometimes slow displays are made with very manual technology, like rub downs, peg boards, a4 printouts or black boards. we see a space for a display that falls between live 24 frames per second updating and temporary manual signage.’