pokémon go augmented reality game sees value of nintendo stock double — the socio-cultural + economic impact

 

 

 

everyone had expected nintendo to change so that their technology could fit into the smartphone gaming industry. instead, the  industry was changed so that it could fit in with nintendo and it’s characters.

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however it’s not just been the japanese electronics company who have chosen to defy the rules of convention. within just a few days of the games release hackers,strictly against the games terms of service, have already cracked how to map a monsters exact location, rather than having to rely on the games imprecise radar with general information. to visit the online mapping system, follow the link here.

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the app makes money when users — who seem to be just about everyone, everywhere — buy lucky eggs, lures, incense, poke balls and extra storage. which is a regular occurrence according to CNET pokémon go’s in-game sales on july 10 represented 47 percent of the ‘entire US mobile gaming ecosystem’. plus there have been hardware developments for the game also with the ‘pokédrone’, the tiny unmanned aircraft that allows players to remotely search for monsters in locations that would otherwise be difficult to reach.

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of course, there are plenty of analysts questioning how much nintendo has had to do with the latest craze. pokémon go was developed by niantic, who was part of a $30 million investment from nintendo, and has always had a stake in the pokémon company, which manages every aspect of the brand. nintendo refers to the development of the app as a partnership with niantic, so is likely to have had creative input too.

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all the while it remains unclear what nintendo’s exact involvement is at this stage, what is clear that the game will boost their revenue stream from the period of decline they were suffering from the ‘wii u’s’ lackluster performance. it signals the video-game giant’s wish to progress towards spontaneous, social gaming experiences that will bring players together. it could only be a matter of time before mario, zelda, metroid or donkey kong also find themselves on smartphones. 

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