priestmangoode comprehensively re-designs united airlines’ business class experience
all images courtesy of priestmangoode




over the last three years, priestmangoode design studio has worked closely with united airlines to develop a comprehensive global re-brand that is seeing a complete overhaul of the business class experience, from lounge to landing now called ‘polaris’. 

the fresh layout of the ‘polaris’ business section on airplanes  




priestmangoode re-designed both domestic and international aircraft interiors, through lounges with bespoke seating and finishes, to airport interiors, digital media, in-flight meal service items, menus and a plethora of other details. 

personal storage unit 




united ‘polaris’ includes new airplane seats based on an original, patented seat concept and layout invented by acumen. priestmangoode then led the development of the seat into a unique product among other key amenities.

the layout of each seat




‘at priestmangoode we design products and environments that elevate brands and shape outstanding passenger experiences,’ explains director nigel goode. ‘we have been working in close partnership with united airlines to create a holistic, refined, human-focused journey. the new cabin and brand identity are the physical embodiment of united airlines’ new philosophy, which keeps the passenger at its heart, and rather than merely move passengers around the world, aspires to move the world forward.’ 


video courtesy of priestmangoode




the airplane cabins include an integrated personal storage with latching doors, headphone hook and mirror, a ‘do not disturb’ feature, large solid surface cocktail table and unique trim and finish as well as the latest innovations in aviation materials. the intuitive lighting and seat controls can be operated from any position and give passengers greater control of their environment. united ‘polaris’ by priestmangoode will be available on selected international flights from december 2016. 

entrance into the ‘polaris’ cabin section 

priestmangoode-united-airlines-polaris-business-cabin-lounge-designboom-06 priestmangoode-united-airlines-polaris-business-cabin-lounge-designboom-07
food and drink storage area  

the restaurant area with a self-serve bar  

the lounge bar 

re-stylized personal work areas