qantas and samsung offer virtual reality experience to airline clients qantas and samsung offer virtual reality experience to airline clients
jan 29, 2015

qantas and samsung offer virtual reality experience to airline clients

qantas and samsung offer virtual reality experience to airline clients
images courtesy of qantas




unveiling a first for the airline industry, qantas & samsung have announced a three month trial which will see customers in first class cabins on select A380 services, use virtual reality technology to experience a 360° interactive format. the immersive world, attainable with a click of a button, will not only showcase the latest inflight blockbuster movies, but also display delights of destinations and the australian company’s new products.  as well as featuring on flights between australia and los angeles, the experimental entertainment service will also be available for travelers in the first class lounges at sydney and melbourne from mid-february.


passengers will be able to immerse themselves into a 360° world during a plane journey
video courtesy of qantas




‘whether the user wants a virtual tour of our new los angeles first lounge or experience an A380 landing from the tarmac, this technology gives us a completely new way to connect with our customers,’ said qantas group executive, brand, marketing & corporate affairs, olivia wirth.


‘from an inflight entertainment perspective, it’s an industry first. qantas is committed to being at the forefront of innovation to give our passengers the very best and latest in-flight experiences, like accessing the virtual worlds of their favorite hollywood blockbusters from the comfort of their seat 40,000 feet above the ground.’ she continued to say: ‘it’s also a fantastic tool to feature our network’s destinations, inspiring travel and promoting tourism.’

qantas & samsung offer virtual reality experience to airline travelers
the technology will be available to customers in the first class cabins on select A380 flights




‘samsung is immensely proud to be working with qantas to deliver samsung gear VR entertainment technology through the airline’s first class services, both in the air and on the ground.’ said samsung electronics australia chief marketing officer, arno lenior. ‘we believe samsung gear VR, one of the latest innovations from samsung, will open new worlds for qantas customers who experience the technology for themselves.’

qantas & samsung offer virtual reality experience to airline travelers


qantas & samsung offer virtual reality experience to airline travelers
the service enhances samsung’s gear VR technology

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