ralph lauren designs watch based on 1938 bugatti type 57SC atlantic coupe
 
ralph lauren designs watch based on 1938 bugatti type 57SC atlantic coupe ralph lauren designs watch based on 1938 bugatti type 57SC atlantic coupe
jan 26, 2015

ralph lauren designs watch based on 1938 bugatti type 57SC atlantic coupe

ralph lauren designs timepiece based on 1938 bugatti type 57SC atlantic coupe

ralph lauren designs timepiece based on 1938 bugatti type 57SC atlantic coupe
all images courtesy of ralph lauren

 

 

 

during SIHH in geneva, ralph lauren unveiled the RL automotive skeleton as part of the ‘automotive collection’, a series of timepieces which demonstrates the connection between two worlds in which precision, style and high performance go hand in hand — that of watchmaking, and that of the world’s greatest vehicles. based on one of the rarest cars of all time: ralph lauren’s 1938 bugatti type 57sc atlantic coupe, the open-worked, hand-wound mechanical watch uses a combination of materials, including rare hardwoods, to emulate the richness and clarity of the bugatti’s dash, and features wooden bezels in amboyna burl wood.

ralph lauren designs timepiece based on 1938 bugatti type 57SC atlantic coupe

the RL automotive skeleton is the first open-worked movement ralph lauren has ever presented

ralph lauren designs timepiece based on 1938 bugatti type 57SC atlantic coupe

 the depth of the caliber RL1967 movement is accentuated with a black finish on the plate and bridges

ralph lauren designs timepiece based on 1938 bugatti type 57SC atlantic coupe

 

 

steel and brass elements of the gear train, as well as the large balance oscillating at 18,000 vibrations per hour and the sword-shaped, black oxidized hands are coated with a beige ‘super-luminova’ finish, further enriching the visual experience. the composition is framed by a lustrous amboyna burl bezel.

ralph lauren designs timepiece based on 1938 bugatti type 57SC atlantic coupe

ralph lauren’s 1938 bugatti type 57sc atlantic coupe 

ralph lauren designs timepiece based on 1938 bugatti type 57SC atlantic coupe

 

 

the exotic hardwood, which must be expertly cut and finished to expose its richly detailed swirling grain patterns, has a long history of use in luxury automotive interiors. it forms a strong bridge between the automotive and horological worlds, and highlights the watch as a true celebration of ralph lauren’s love of beautiful machines. 

ralph lauren designs timepiece based on 1938 bugatti type 57SC atlantic coupe

  • The connection between the two is not visible.

    Ron Smith says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

×
keep up with our daily and weekly stories
490,142 subscribers
- see sample
- see sample