range rover velar will be an 'avant garde' all-terrain vehicle
 

range rover velar will be an 'avant garde' all-terrain vehicle

 

land rover has announced that it will add a fourth member to its range rover family, set to be fully unveiled on march 1, 2017. filling the void between the range rover evoque and the range rover sport, the SUV brand’s latest addition will be titled ‘velar’, a name derived from the firm’s original 1960s prototype. the range rover sport began life as concept car in 2004, while the evoque model went into full production in 2011.

range-rover-velar-new-SUV-model-designboom-02
the car will fill the void between the evoque and sport models

 

 

ahead of next month’s launch, land rover has released a teaser image of the versatile vehicle, which it says can be used across all terrains. according to the firm, ‘velar’ will combine sustainable materiality with advanced engineering to create a car with ‘pioneering consumer technology’ and ‘elegant simplicity’.

range-rover-velar-new-SUV-model-designboom-02
velar has been dubbed the ‘avant garde range rover’

 

 

we call the velar the avant garde range rover,’ says land rover chief design officer, gerry mcgovern. ‘it brings a new dimension of glamour, modernity and elegance to the brand. the range rover velar changes everything.’ images of land rover’s first prototype from circa 1969 can be seen below.

range-rover-velar-new-SUV-model-designboom-02
land rover’s first prototype was named ‘velar’

range-rover-velar-new-SUV-model-designboom-02
the car dates back to the late 1960s

range-rover-velar-new-SUV-model-designboom-02
the all new vehicle will be fully unveiled on march 1, 2017

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news

    ×
    keep up with our daily and weekly stories
    489,366 subscribers
    - see sample
    - see sample