reflective betabrand flashback clothing line ruins paparazzi photos reflective betabrand flashback clothing line ruins paparazzi photos
feb 10, 2015

reflective betabrand flashback clothing line ruins paparazzi photos

reflective betabrand flashback clothing line ruins paparazzi photos
images courtesy of betabrand




after wearing reflective items of clothing during several performances when touring with sir paul mccartney, DJ chris holmes noticed that many photos taken during the shows, would look obscure. the initial disappointment that was caused, lead to the idea of using embedded wearable technology to ruin paparazzi pictures and make them worthless. this was the start for the betabrand ‘flashback’ collection which comprises of five pieces; ‘photobomber’, ‘illuminati jacket and pants’, ‘silver screen scarf’ and the ‘halo hats’. using a fabric coated with glass nanospheres, the garments are highly reflective for people who do not want their picture taken or for photobombers who want to create lasting impressions. when viewed by eye, each feature such as the slim fit suit and athletic bomber, appears stylish and no different to regular clothes.


DJ chris holmes explaining the idea behind the betabrand flashback
video courtesy of betabrand


the illuminati suit jacket and pants before and after the flash


the captured images are obscured and would be worthless




the clothing collection is ideal for those who do not want their picture taken


the before and after of the silver screen scarf


the photobomber hoodie has an athletic fit for superior comfort



  • This only works with a flash, I presume?

    RussellD says:
  • A Reebok designer experimented with this idea back in 2010 with the “VCMP” pack. It was a very cool concept that was drowned out my poor marketing and general lack of market share by the company. Glad to see it’s still a viable concept.

    Jon says:

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