a luxury new york condominium building designed by renzo piano has teamed up with ReachNow — BMW’s mobility services company — to announce details of a new car sharing scheme. as part of the plans, residents of 565 broome soho will be offered access to on-site BMW and MINI vehicles 24 hours a day via a dedicated app. the building is the first luxury condominium to offer ReachNow’s car sharing service as a building amenity.

565 broome soho bmw car sharing reachnow
all images courtesy of noë & associates with the boundary

 

 

565 broome soho will include 40 parking spots, each of which will be equipped with a full capacity charging station that can serve the electric BMW i3 models included in the fleet of cars provided by ReachNow. the mobility services company is also the only car sharing company to add electric vehicles to the fleet in every market, which is seen as a big step toward reducing the environmental impact of private cars on the road.

565 broome soho bmw car sharing reachnow
a circular driveway will have an automated parking system

 

 

designed by renzo piano building workshop, the luxury residential building features more than 17,000 square feet of amenities, including a gated, circular driveway with an automated parking system, providing maximum privacy and security. bizzi & partners development, aronov development, and halpern real estate ventures — the partners behind the project — also recently announced a collaboration with think zero, a consulting firm specializing in waste reduction and diversion planning and implementation.

565 broome soho bmw car sharing reachnow
the project is currently under construction in new york’s soho neighborhood

 

 

‘as the first company to build a complete mobility ecosystem, ReachNow is proud to bring our fleet of BMW and MINI vehicles to 565 broome, which shares our vision that improve mobility for people living in busy, urban cities using a shared fleet of cars,’ said nick hill, new york market manager at ReachNow. ‘we’re confident that residents of 565 broome will enjoy the freedom and convenience of on-demand access to cars directly in the building that they do not have to maintain. whether they need to run a few errands around town or want to get out of town for a long weekend, access to ReachNow in the building will significantly improve mobility for residents.’

565 broome soho bmw car sharing reachnow
the development is expected to open its doors to new occupants in 2018

 

 

other amenities at 565 broome soho include: a double-height lobby adjacent to the gated motor court, a 24/7 doorman and attended lobby, concierge by LIVunLtd, a 55-foot saltwater lap pool, fitness center, yoga studio, sauna and steam room, media room, landscaped outdoor terrace and a children’s playroom. there is also a glass-enclosed, 90-foot tall green wall with a landscaped lounge and conservatory with a library and wet bar. see designboom’s previous coverage of the project here.

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news