samsung ingeniously mocks apple's iPhone X in latest advertising campaign
 

samsung ingeniously mocks apple's iPhone X in latest advertising campaign

after unveiling some new adverts last week criticising the speed of the iphone X, samsung has expanded upon its ‘ingenius’ campaign, with three new videos mocking apple and the apparent downfalls when it comes to the iPhone X. titled dongle, fast charger, and camera, each advert depicts an apple store employee having a conversation with a customer, attempting to justify the iPhone compared to the galaxy S9.

samsung ingeniously mocks apple's iPhone X in latest advertising campaign

samsung’s campaign is titled ingenius, seemingly mocking apple’s genius bar service

 

 

in the first ad, samsung mocks the need to use dongle’s with the iPhone X. the video shows a customer being told by an apple genius that he will need a dongle if he wants to use his headphones. the customer then inquires about charging at the same time and is told that he will need an additional dongle. the customer then says, ‘so, a double dongle.’

 

videos by samsung US

 

 

in the second advert, a customer asks if the iPhone X comes with a fast charger, like the galaxy S9 does. the employee says no, informing her that in order to fast charge she would need to purchase a lighting to USB-C cable, along with a USB-C power adapter.

 

 

 

finally, the third ad highlights the fact that the samsung galaxy S9 scored a higher DxOMark score than the iPhone X for its camera. the iPhone X scored 97 compared to the 99 bagged by samsung’s S9, although this way of evaluating the quality of the camera has been criticised.

 

 

 

samsung has repeatedly tried mocked apple and the iPhone, in its previous campaigns. last year it released an advert, titled ‘growing up‘, which highlighted the iphone’s various issues over the last decade including storage, breakage issues and long queues on release days.

  • I’m switching to iphone ,my samsung galaxy tab 2 spoilt after 2years n still very new

    Shirley says:
  • I thought this was a forum for design – not for promoting one product or company over another.

    Alan says:
  • Ingenius? Not exactly the word I would use. Crass, mocking, jealous. These are better descriptions.

    Apple. The most successful, profitable, cash rich company in the whole world. That says something.

    Johnb says:
  • @Johnb Just because most people buy iPhone doesn’t mean they perform better… Seems like most people blindly follow Apple. I was a super Apple guy for the longest time then when it came time to upgrade the choices were iPhone X or Note 8… I went with the Note 8 and I’m glad I did!!!

    Cody says:
  • @Johnb British American Tobacco is in top 3 most profitable companies in the world, which is not testimony to their product.

    Seid Badawi says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

×
keep up with our daily and weekly stories
490,138 subscribers
- see sample
- see sample