sensorama opens an immersive virtual reality ride in brazil
sensorama opens an immersive virtual reality ride in brazil sensorama opens an immersive virtual reality ride in brazil
sep 21, 2015

sensorama opens an immersive virtual reality ride in brazil

sensorama opens an immersive virtual reality ride in brazil
all images courtesy of sensorama




sensorama has announced the launch of ‘VIX’, brazil’s advanced immersive attraction. it’s a 24 person ride that straps passengers on a sensory experience of an underwater voyage. as the ride accelerates through a narrow passage of land, guests will feel their hair blowing in the wind, simulating the sensation of levitating through air, fragrances are filtered into the space as guests journey through the forbidden forest, while hints of mist are emitted once the ride plunges towards the deep ocean. the simulation experience which is designed for families and thrill-seekers alike and suitable for ages four and older allows passengers to travel to an underwater cave located thousands of feet below ground. 

the hallway before entering the ride





the innovation behind the project, which took two years to complete, lies in the infrastructure, unique user experience and ‘VIX’s’ advanced simulation technology. the project required 100 tons of steel, three kilometers of cabling, a team of more than 90 professionals, a custom-engineered building and a 172 square meter compound curved screen, which is equivalent to the size of an imax theater. ‘VIX’ delivers cinematic content by using multiple 4K ultra high-resolution projectors, which give an uncompromising image, brightness, and resolution. the combination of six million pixels, uncompressed video, an 18.3 3D audio system, immersive special effects and synchronized movements with six axis motion of freedom, provides guests with a vivid and immersive experience in flying, gliding and speeding through landscapes. the ‘VIX’ experience will open in october in vila velha, brazil at praia da costa shopping mall.


video courtesy of sensorama


the spaceship’s set design


the seating and ride design


the view from the audience perspective

video courtesy of sensorama

the ride’s infrastructure

the curved screen

the six different motion arms

the mechanics underneath the seating area

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news

    keep up with our daily and weekly stories
    493,460 subscribers
    - see sample
    - see sample