snapchat has recently announced a host of updates to its brand, changing its name and developing its first piece of wearable technology. the social media tech giant has rebranded as ‘snap inc.’ — a transition that reflects the company’s path forward into ventures beyond ‘chatting’ online. one such project is ‘spectacles’, a pair of connected sunglasses that allow users to film their surroundings and instantly upload the resulting movies to their user profiles, making it more ‘easy to create memories.’

 

 

introducing ‘spectacles’
video courtesy of spectacles

 

 

the snapspectacles‘ look like a pair of ordinary sunglasses, but pack one of the world’s smallest wireless video cameras into its frames. able to capture a day’s worth of snaps on a single charge, the eyewear is available in 3 different colors — glossy black, bright blue and neon orange. ‘spectacles’ connect directly to a user’s social media profile via bluetooth or wi-fi and transfer ‘memories’ into the app in a new circular video format. these films plays full screen on any device, in any orientation, and captures the human perspective with a 115 degree field of view. 

snapchat-snap-spectacles-designboom-02

 

 

the two announcements reflect a new direction for the tech brand, as the team explained in a statement: when we were just getting started it made sense to name our company snapchat inc., because snapchat was our only product! now that we are developing other products, like spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand.

snapchat-snap-spectacles-designboom-02

snapchat-snap-spectacles-designboom-02

snapchat-snap-spectacles-designboom-02

snapchat-snap-spectacles-designboom-02

snapchat-snap-spectacles-designboom-02

snapchat-snap-spectacles-designboom-02

snapchat-snap-spectacles-designboom-02

  • Google Glass reanimates =^^= And hopefully gets the same cold shoulder. Privacy anyone?

    mikka says:

have something to add? share your thoughts in our comments section below.

comments policy
LOG IN
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news