
sony unveils the world’s first full-frame mirrorless cameras
the mirrorless cameras boast up to 36.4 effective megapixels from its 35mm EXMOR CMOS full frame sensor without an optical low pass filter.
prefer designboom on googlesony unveils the world’s first full-frame mirrorless cameras
all images courtesy sony
sony has released the new ‘α7’ and ‘α7r’, the world’s smallest full-frame interchangeable lens digital cameras. designed for professional photographers and highly advanced enthusiasts, the new ‘α7r’ boasts an impressive 36.4 effective megapixel 35mm EXMOR CMOS full frame sensor and no optical low pass filter for a ultra-high level of detail and clarity in images. it features a new fast intelligent autofocus technology that delivers quick, accurate AF with a total of three selectable sizes for the flexible spot AF frame, minimizing the risk of accidentally focusing on the wrong target.

like the a7r, the α7 features a 24.3 effective megapixel full-frame exmor CMOS sensor paired with a bionz x processor that accurately reproduces details in textures in real-time via extra high-speed processing capabilities. it features an innovative fast hybrid AF system that combines phase and contrast-detect methods to ensure quick, accurate autofocus. it can also shoot at up to 5 fps continuously with non-stop AF tracking, allowing it to keep pace with fast-moving athletes and taking pictures of wildlife.

there are 9 different customizable buttons and 46 assignable functions that can be adjusted based on shooting preferences, including fully customizable front and back dials, a rear control wheel and an exposure compensation dial. users can preview all changes to photographic settings in real-time on the high-contrast, 2.4 million dot XGA OLED tru-finder or the high-resolution tiltable 3.0 inch LCD screen.

allowing for exceptional low noise performance in all types of lighting conditions, the powerful processor combined with the advanced, high resolution sensors allow both cameras to shoot pro-quality full HD video (AVCHD progressive, 1920x1080p @ 60p) with detailed colors and ultra-low noise. additionally, the cameras both have on-board wi-fi and NFC capabilities for instant image sharing and transfer to compatible smartphones and tablets.

change settings in real-time on the 2.4 million dot XGA OLED tru-finder or the high-resolution tiltable 3.0 inch LCD screen

there are a total of 5 new full-frame E-mount lenses designed to work with the α7r and α7 cameras, including mid-range zoom lenses from sony and carl zeiss. at the moment, sony’s e-mount interchangeable lens lineup now consists of 21 different lenses including the new full-frame models.

in addition to the new lenses, there are also two new-generation mount adapters that give photographers the ability to utilize full-frame A-mount optics on the α7 and α7r cameras. the LA-EA3 adapter adds compatibility for existing A-mount lenses the new cameras, while the LA-EA4 model adds the quick focusing and shooting capabilities of sony’s ‘innovative translucent mirror technology.’

photo specifications: a7r // a7
max resolution: 7360 x 4144 // 6000 x 4000
effective pixels: 36 megapixels // 24 megapixels
sensor type: CMOS
processor: bionz X
ISO: 100-25600
screen size: 3.0 inches
shutter speed: 1/8000 sec – 30 sec
video specifications:
format: MPEG-4, AVCHD
speaker: mono
microphone: mono
resolution: 1920 x 1080 (60p, 60i, 24p), 1440 x 1080 (30p), 640 x 480 (30p)




















