sony's projecting xperia touch wins japan GOOD DESIGN gold award

winners of this year’s japan GOOD DESIGN gold award, designer at sony corporation arinobu ueda showcased their latest tech innovation — the Xperia Touch. unlike traditional projectors, Xperia Touch does more than put on a show. it turns a flat wall, table or even your floor into an interactive screen. with short-throw projection, Wi-Fi connection and state-of-the art touch functionality, this portable projector adds a whole new dimension to your home.

the device features a 10-point multi-touch input for projection at 23 inches
image © sony

the Xperia Touch doesn’t just show images, it responds to you and your touch. built with the latest sony intelligence, it’s a portable projector that’s easy to use and remarkably smart. the device not only lets users manipulate table and wall projections with simple touch operations but also searches for information and launches apps on voice command. running on android™ os, the device supports google play apps and enables users to share their individual smartphone experiences with families and friends. all in all, the Xperia Touch is a captivating new communication tool.

the device automatically turns on when it senses the user’s approach
image © sony

Xperia Touch combines infrared light array with 60fps camera capture to turn a flat surface in your home into a 23-inch touchscreen. the device automatically turns on when it senses the user’s approach. this lightweight, compact body boasts top technologies – miniaturised. it includes sony’s unique SXRD short throw projection unit and strategically-placed two-way stereo speakers for rich sound.

scroll through your recipe app as you bake, or plot a route from your dining table using map applications
image © sony

keep notes for yourself, and keep track of the family with an interactive message board
image © sony

Xperia Touch turns your floor or table into an interactive game zone for the whole family
image © sony

the device not only lets users manipulate table and wall projections with simple touch operations but also searches for information and launches apps on voice command
image © sony

the perforated metal finish feels premium and looks at home in the most design-conscious settings
image © sony

built with the latest sony intelligence, it’s a portable projector that’s easy to use and remarkably smart
image © sony

project info:

award-winning item: smart products [xperia touch]
principal implementing business: sony mobile communications inc.
category: electrical communication appliances and communication equipment for public
company(nationality): sony corporation (japan), sony mobile communications inc. (japan)
producer: sony mobile communications inc.
director: daisuke ishii, creative center, sony corporation
designer: arinobu ueda, keishi tsuchiya, masanori matsushima, simon henning, studio nordic, creative center, sony corporation
already on the market: 2017/6

the GOOD DESIGN award was founded in 1957 by the japanese ministry of international trade and industry and is hosted by the japan institute for design promotion. the ‘g mark’ emblem reflects comprehensive design values and principles that aim to enrich lives, industries and society.