sony and yamaha design driverless cart that doubles up as mobile advertising board
 

sony and yamaha design driverless cart that doubles up as mobile advertising board

sony has partnered with yamaha to create an autonomous cart concept that double’s up as a mobile advertising board. the SC-1 sociable cart is designed for entertainment purposes including theme parks, golf courses and ‘commercial facilities.’

 

the all-electric cart seats five people and reaches a top speed of 12mph. replaceable batteries and uses additional image sensors to improve its situational awareness. the SC-1 fuses yamaha motor’s autonomous driving technology and sony’s entertainment imaging technology.

 

it features several ultra-high sensitivity image sensors and cameras on board to read its surrounding, allowing for safe operation. these sensors and cameras combined with the high-resolution display installed inside the vehicle allow the passengers to see their surroundings at night even without the need for headlights.

sony and yamaha design driverless cart that doubles up as mobile advertising board

images courtesy of yamaha

 

 

inside, a 49-inch 4k monitor on the inside provides a mixed reality view of the world, while four 55-inch 4k displays on the outside show passers-by ads and other material. using artificial intelligence, the cart can determine certain demographics of passers-by and optimize promos based on factors like age and gender.

 

the SC-1 sociable cart also features a 2D LiDAR system and ultrasonic sensors on-board, which work to accumulate travel data for deep learning analysis. this will support optimized driving and ensure a safer travel experience. furthermore, it is equipped with hydraulic disc brakes at all four wheels, double wishbone suspension to the front and link-type suspension at the back.

 

the two companies expect to use the sociable cart for services in japan sometime in 2019 or by march 2020.

 

project info

 

company: yamaha / SONY

model: SC-1 cart

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news

    ×
    keep up with our daily and weekly stories
    492,661 subscribers
    - see sample
    - see sample