creative director robert egger ditches strict bike regulations for latest specialized concept
creative director robert egger ditches strict bike regulations for latest specialized concept
aug 31, 2015

creative director robert egger ditches strict bike regulations for latest specialized concept

creative director robert egger ditches strict bike regulations for latest specialized concept
all images courtesy of specialized 





as many creatives know, working under regulations everyday can drastically limit the freedom to expressive whatever you want. specialized creative director robert egger is feeling that burden, and needs to vent, creatively speaking. he’s come up with a concept bike named ‘eff you see eye’ or ‘fUCI’. it represents everything UCI (union cycliste internationle), the governing body of every major bike tour in the world, wants to keep regulated. 

specialized-fUCI-concept-robert-egger-designboom-02creative director robert egger with his ‘fUCI’ concept





‘the UCI really caters to a very small population, but there’s so many other people out there who couldn’t care less about the UCI,’ describes creative director robert egger. ‘they don’t follow the racing and they don’t even know all the limitations that are put on bikes for the UCI riders. so, my feeling was let’s design a bike for someone who really just wants to go fast on a road bike.’

specialized-fUCI-concept-robert-egger-designboom-03the front windshield 




a basic technical regulations by the UCI demands that both wheels be the same size. this is where robert started breaking the rules. the back wheel is 33.3 inches to help riders reach speeds with ease. with the addition of a electric motor in the hub, cyclists don’t need to endure tough energy intensive starts, and just let the motor do the work from the start. robert compares it to a turbo in a sports car. 

specialized-fUCI-concept-robert-egger-designboom-04the handlebar integrates a smartphone dock




‘this is an e-bike. it has a motor here, in the bottom bracket’, explains robert. ‘so just like when you ride the turbo and you put your foot on the pedal and it lurches forward, the same thing here. this little motor will get the flywheel up to speed so when you’re stopped at a stop sign, or when you’re starting out of your garage in the morning, this’ll be that burst of power to get the flywheel up and running.’ the shape of the bike also breaks a few rules. it swoops and arcs that add more drama to the design, that makes the bike a bit more anatomical and organic. robert egger even added a small space in the seat for storage, where you can put spare tires, tubes and wallet. 

specialized-fUCI-concept-robert-egger-designboom-05the back of the rider’s seat




the road bike includes a lithium battery that can be removed if necessary, but the stand also acts as a docking station as well. the smartphone dock powered by the battery on the handlebar, makes the it more intelligent, where making the system digital produces infinite things riders can do with a bike like this. the ‘fUCI’ passion project by robert egger took him six months to complete, symbolizing that the team at specialized aren’t willing to play by the rules all the time, and that biking should be less about what’s allowed and more about what if. 

specialized-fUCI-concept-robert-egger-designboom-06inside the seat are compartments for storage


specialized-fUCI-concept-robert-egger-designboom-07tri spoke wheel reduces the weight of the bike


specialized-fUCI-concept-robert-egger-designboom-08bottom piece keeps the lithium batter


specialized-fUCI-concept-robert-egger-designboom-09the number describes the actually size of the rear wheel  


specialized-fUCI-concept-robert-egger-designboom-10designer touches


specialized-fUCI-concept-robert-egger-designboom-11matching helmet with built-in eye protection 



specialized-fUCI-concept-robert-egger-designboom-13full scale model 


specialized-fUCI-concept-robert-egger-designboom-14he started with a scale model


specialized-fUCI-concept-robert-egger-designboom-15bright orange tones help emphasize the shape of the bike


(h/t) very special things

  • Brilliant. A highly practical sports bicycle. I would buy one in a flash.
    No need to be a sheep.

  • Ugly, excessive, costly, pointless, added to conventional. I think Alex stole one like this … in “A Clockwork Orange.”

  • Rossin … almost thirty years ago:

  • It’s got a motor in it. That makes it a motorbike.

  • In response to Rob Irwin,

    By eliminating the load bearing member under the seat you would introduce two large moment forces into the bike frame (one at the top of the front fork and another at the pedals)… The bike would be less stiff (BAD) and would also require extra material to deal with the extra forces, and in that case you aren’t really saving weight.

    Engineering Student
  • Mr. Egger,

    I do wonder why, being that the material used today and in this particular bike are stronger and lighter that those of the past, that you decided to put a drop bracket off the underside of the seat down to the rear-wheel derailer? It looks great, but wouldn’t be removing that piece entirely reduce the weight of the bike even more, as well as mitigate additional wind-friction from the added surface area?

    Just a thought. The bike looks amazing!
    Rob Irwin
    Lead Designer @Phi Logic

    Rob Irwin
  • This is the most intelligently designed bike that I have seen in 65 years. It is beautiful. I don’t like the designer’s middle finger demonstrating his oppositional attitude. His bike does that superbly. His middle finger merely demonstrates his emotional maturity age.

  • Striking. Beautiful. Elegant. Intense. Wow!



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