'space billboards' could use satellite technology to create brand-sponsored constellations

'space billboards' could use satellite technology to create brand-sponsored constellations

a russian startup called ‘startrocket’ wants to offer brands the chance to reflect their logos and other communications from space. paying clients can create their own ‘orbital billboard’ using a series of reflective satellites known as ‘cubesats’ to project enormous advertisements in the night sky.


startrocket plans to launch cube satellites to create a programmable display with a ‘potential audience of 7 billion people’. with a 50-sq-km area, the display would show advertisements for 6-minute intervals over a particular area.

'space billboards' to use satellite technology to create brand-sponsored constellations designboom

images courtesy of startrocket


the idea has prompted strong backlash on the internet with one twitter user describing the potential to pollute our skies as a ‘dystopian future‘. others have called for the sky to be protected as a public space and not uses to generate private revenue.


it is hard to imagine what brand would want to associate itself with such criticism, which might be why pepsi seems to have quickly distanced itself following an exploratory test with the technology. the startup found its first customer in pepsico. per, with the two companies partnering on a test launch to promote the energy drink adrenaline rush. pepsi has since made a statement that at present it has no plans to test or commercially use this technology again.

'space billboards' to use satellite technology to create brand-sponsored constellations designboom



right now the potential for our night skies to be polluted with brand messaging seems a long way off. whilst startrocket hopes to complete the first test launch of its orbital display in 2021, it would need to raise $25M in the first round of fund raising by 1st october 2019 (according to its own timeline). it is currently focusing on research and development which includes further engineering, testing formation specifications, building the first two cubesats, a control mission station, ground tests, potential repairs, airworthiness certificates, orbit technology demonstration, result and tests analysis. we await further information.



project info


company: startrocket

status: fundraising

  • We cannot accept that mad people pollute the sky with advertising, this is unacceptable. This is really something insane, any idea of misusing it with advertising must be stopped, by any means. The sky is sacred and belongs to nobody.

    FIlippo says:
  • Oh God, please NO!

    Tyler says:
  • this is the worst idea I’ve ever seen: away from our night sky, malditos!

    tecato gusano says:
  • just when you thought that the human species could sink no lower, some idiot vandal proves you wrong

    Bruce Longhurst says:
  • This is disturbing- the most unsettling thing I have heard of and seen lately. I don’t want to look up at the night sky and see some brand name hovering over me.

    If they are going to use space billboards to advertise something, I’d rather they use a Christian-themed message.
    Maybe something about Jesus’ soon return, or something to let the WORLD know we are living in the Last Days/End Times.

    Jason Goldman says:
  • This makes me so sad. This easter I went to watch the night sky with my son and we really conected. Imagne this kind of moments totally destroyed. Sad sad sad 🙁

    Thor Høy says:
  • How obscene! That is horrific and I’d be deeply sad if that would come true.

    Natalia says:
  • Should be shot down if it is launched.

    L. says:
  • NO! NO! NO!

    Buho says:
  • sick, inhuman, cruel and ruthless! one more excuse to move from this planet

    vlade says:
  • Hey I mean it’s a good idea in theory, they just didn’t think through what would happen if they did such a thing. It does look sort of cool but I’d imagine it would be a problem if we could no longer just see the sky regularly.

    LLuu says:

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