tag heuer enters smartwatch market with connected android + intel powered wearable
all images courtesy of tag heuer





luxury watchmakers tag heuer are entering a completely different market, and pushing the swiss avant grade limits even further with the tag heuer ‘connected’ smartwatch. it’s equipped with direction wind and weather monitoring, ‘racechrono pro’ capability and google ‘fit’, each designed for the sensors featured in the wearable device. styled themes allow numerous display options and android ‘wear’ software connects users with thousands of apps that can be tailor to any taste. tag heuer provides a custom suite of micro applications including  alarm and stopwatch features to optimize performance, precision and accuracy. 


introduction film
video courtesy of tag heuer 




computer chip company intel optimized an unique 1.6 GHz dual core processor for the tag heuer ‘connected’. it’s engineered to power a full range of features and a multitude of connectivity options so users can leave their phone at home and stay on the go over WiFi, or play MP3s from the 4GB memory storage to a bluetooth headset. and with all day battery life, the ‘connected’ watch will keep up without worrying about power usage. the case is made from titanium and includes horizontal and vertical fine brushed lugs. the smartwatch is ‘splash proof’ water resistant with a 1.5-inch sapphire crystal display. tag heuer is offering an assortment of vulcanized rubbers straps (green, blue orange, red, white, black and yellow) with titanium folding clasp and safety push buttons.


the design journey
video courtesy of tag heuer


tag-heuer-connected-smartwatch-designboom-02the smartwatch will feature tag heuer custom mirco applicationstag-heuer-connected-smartwatch-designboom-03running android ‘wear’, the ‘connected’ smartwatch links with both iPhones and android phones

 tag-heuer-connected-smartwatch-designboom-04the tag heuer connected smartwatch is made in swizterland