tesla teases mystery car in blockbuster video featuring next-gen roadster in action

tesla teases mystery car in blockbuster video featuring next-gen roadster in action

a car in space, high-speed hyperloops, humpteen rocket launches – as if there wasn’t enough keeping the buzz around tesla alive. the california-based automaker has released an action-packed video encapsulating the brand’s somewhat impressive innovations including a mystery car and new footage of the next-gen roadster in action.


video by tesla



the video which seems to feature all of tesla‘s product lines as well as the company’s production facilities, is the work of the company’s nifty videographers who produce these blockbuster commercials. from its design studio in hawthorne the mystery car in question is ‘revealed’ (check around 16 seconds). is this the first look at a model Y, clever marketing or an old prototype? whatever it is it’s surely hidden for good reason. viewers will also see the next-gen roadster in action with a matte black model driving through an empty hangar. the final shots show test riders experiencing the model 3 in full performance mode, with one’s final words summing up the commercial: ‘holy…’

  • Anything to distract the public from Tesla’s fiery death traps. And yet another “mystery vehicle” When their world is falling to pieces, Tesla and Elon Musk simply paint another glowing picture of a future that will never be.

    kent beuchert says:
  • ‘Sure hope it does not look like an old Lotus …or a new Lotus for that matter.


    JimCan says:
  • You can never run such a company without presenting the next step as soon as the current one is on the market – this is not distraction but simple and plain standard marketing which everyone does. And still: en electric vehicle is a magnitude safer than any fuel propelled car, it’s not more a death trap than any other car but less. Why are people spreading fake words and uninformed postings?
    And for the shape: aerodynamics and elegance seem all to lead in the same direction, but yes, they could define a more individual design that’s instantly recognisable.

    Dirk says:
  • Cool video 🙂
    The article writer got it backwards – the car in matte black paint running in the empty warehouse is a Model 3 while the test rides at the end of the video is in the next-gen Roadster (hint: check the targa roof open)

    RobinP says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

keep up with our daily and weekly stories
502,536 subscribers
- see sample
- see sample