the progress of design: creating the AUDI sport quattro concept
the progress of design: creating the AUDI sport quattro concept
jan 01, 2014

the progress of design: creating the AUDI sport quattro concept

the progress of design: creating the AUDI sport quattro concept




earlier this september, AUDI had presented the successor to the 1983 Ur-quattro at the 2013 frankfurt international motor show, celebrating the 30th birthday of the iconic sport quattro. originally designed as a homologation model for the world rally championship in the 80′s, the AUDI sport quattro concept incorporates a plug-in hybrid drive system capable of producing 700 horsepower and 590 lb-ft of torque from its 4.0 liter TFSI twin-turbo V8 engine. in an exclusive video sent to designboom by AUDI, the german luxury brand entails the entire creation process of the sport quattro concept. from sketch to completion, the short film documents a behind the scenes look of what it takes to design, develop and manufacture a vehicle at AUDI’s unique concept design studio.


to see the premiere of ‘the progress of design’, see below.



the progess of design – exclusive video demonstrating the design and production of the AUDI sport quattro concept
video © AUDI AG



the progress of design: creating the AUDI sport quattro concept

the 30th anniversary AUDI sport quattro concept
image © AUDI AG

  • Very well done, great personality, a genuine AUDI.

    Sérgio Werneck de Figueiredo says:
  • Cool. Nice video too.. However, AUDI was skating on thin ice in that this could have looked like a Chevrolet Camaro very easily.


    JimCan says:
  • Agreed. Very nice. But in my opinion, it DOES look like a Chevy Camaro. With Ford Mustang turn signals. Would’ve been nice if it bore more of a resemblance to the original Quattro.

    KDS says:
  • I would say it looks more like a VW scirocco. A Chevy Camaro is a bit bigger in size and proportions.

    Juan pablo ramirez says:
  • besides commenting on the look…
    I am really curious why they picked yellow for the concept model…
    any other colors would be much better

    rock says:

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