AUDI's new automotive lighting technologies at CES 2013 AUDI's new automotive lighting technologies at CES 2013
jan 10, 2013

AUDI's new automotive lighting technologies at CES 2013

AUDI’s new automotive lighting technologies at CES 2013




devoted to networking the car with its environment – with a particular focus on future piloted driving and mobile communications, AUDI has also responded to the development of innovative lighting technologies by presenting concepts at the 2013 CES in las vegas.

AUDI design model with new OLED technology




ideally suited for use inside the vehicle or in rear lights, the OLED technology correlates to the external light design, which AUDI is aiming to adopt – will be as intelligent as it is attractive. it can, for example, react to the approaching driver, follow his or her movements and highlight the main contours of the vehicle or the door handle. when the user has entered the car, restrained OLED lighting will become active inside.

OLED lighting detail


‘the swarm’ lighting technology




using OLED technologies, AUDI engineers have developed ‘the swarm’ bu transforming a vehicle’s rear end into a large, continuous light surface, with innumerable small points of light flickering like a swarm of fish. the movements of the red dots follow the movements of the vehicle. when a right turn is made, they flow to the right; when the car is braked, they flow rapidly forwards; the faster the car goes, the faster they move. the following driver can always see right away what the driver of the car in front is doing.

‘the swarm’ lighting technology




the rear light lasers




the ‘laser tail light’ is generated by a laser diode and provides drivers behind with a bright, clear signal. in good visibility, the fan-shaped laser tail light that shines slightly downward is perceived as a red line on the road and prompts the driver behind to maintain sufficient distance – similar to a stop line. in fog or spray, the laser beam strikes the water droplets in the air and makes them visible; the line is then seen as a triangle. the laser tail light looks like a large warning triangle.

AUDI matrix LED headlight technology




known as the ‘matrix beam’, the principle consists of dividing the LED main-beam headlight up into a large number of individual segments. the small individual diodes backed by lenses or reflectors always provide excellent illumination without needing a swiveling mechanism. they are simply switched on and off individually or dimmed to suit the situation.

virtual cockpit with new dashboard



AUDI OLED: the swarm
video courtesy of autoblogr
  • Not exactly innovative… I saw many students develop concepts with these ideas 6 years ago. The only different is that they don´t have the money to develop them… Hell, not even to patent them.

    What? says:
  • Bad idea
    distracting to other drivers

    Paedra says:
  • car manufacturers have come to the point that they can only distinguished themselves by for instance headlights.

    MvN says:
  • Swarm ‘technology’ doesn’t tell me anything that existing technology can’t tell me. It does say people having fun with what they think are pretty colored lights. Well, I guess if you have the money to spend on this kind of project – you spend it.
    The laser taillight idea is brilliant and useful.
    The OLED taillights with the more standard design are wonderful also. (on a related video)

    Ron Smith says:
  • Read the top guys…CONCEPTS. I think the idea is very interesting it could have quite an impact on the way cars are manufactured and the way they display their relative position on the road. Granted there is never going to be massive changes on the road but this technology can be used all over the car as proximity displays for other cars/pedestrians, aesthetic customisation for the end user, simplification of the BOM on a car

    Kitshwa Tembo says:
  • …swarm light maybe a good idea to implement an iconical/qualitative value to rear signals but wouldn’t personally be very sure about psychological reaction of “normal” drivers by seeing such unusual signals…

    Christian says:
  • ohhhh the accidents this will cause

    lanvy says:
  • When Audis started to incorporate LEDs in their backlights I plain HATED to drive behind an Audi, because they made them so bright and dot-like so I had the feeling two dozend lasers were trying to burn my eyes out. The next-gen Backlights solved that. Now they’re going for pure annoyance once again. Using an OLED Display for freaggin’ back-lights imho isn’t cool or just overkill, its extremely decadent in a bad way. Audi Design is so akward – swarm animation backlights on OLED-screens but I bet the interior will be all black plastic once more.

    Tom says:
  • cool

    noor says:
  • Audi has already now bad, if not some of the worst, backlights, espacially the indicators. Designers seem to forget the function: the indicators are almost invisible directly beside the other light because they are very small and outshined by the braking light (cars do often brake AND indicate at the same time…).
    The front is sometimes even worse with the ind. directly beside the head lamps – I don’t know why the designers are ignoring the basic functions.
    Here they are playing – beautiful study, but with too unusual light areas followers can not “read the message” by intuition, like at the edge of the viewing angle, where one would see a concentrated brake light or a blinking bright spot. A moving “swarm” is not more than a reflection (of street lights? Other cars?) on the hull or in a puddle, there’s no logic connection to an informal indication from a car.
    Again: beautiful, but art. Horrible as car lights.

    Dirk16 says:
  • Dirk 16. You must be thinking of another car because Audi pauses the front
    LEDs when signaling.

    Joe noitall says:
  • Undeniably imagine that which you stated. Your favorite reason seemed to be on the web the simplest factor to consider of. I say to you, I definitely get irked at the same time as other people think about issues that they plainly don’t know about. You controlled to hit the nail upon the top and also outlined out the whole thing with no need side-effects , other folks can take a signal. Will likely be again to get more. Thank you

    Jantine, auto leasen says:
  • I have been a driver for nearly 50 years, and I’m bored looking at the same old tired tail-lights of cars before me. I can see what the kids are trying to do here and I think it is very interesting! First, I thought why make a lightshow of the ass of an Audi? Given a moment, I thought why not? Yes, why the hell not?
    I prefer to drive Mercedes-Benz, Volvo, or BMW, because these are autos I can relate to. I gave up on American-auto-trash ever since they sold the ass out of quality back in the early 1970s! People in the USA would spend thousands on a car, only to end up returning to the dealer with a list of complaints as long as their right arm! Well, what sense does that make? GO AUDI!!!

    Dr. Robert says:
  • hello my naime is RIDHA i am designing cars AND SYSTEMES OF PROTECTION TO CARES AND DRIVER AND SYSTEME OF Vibration. And I have many ideas Regarding this areaI hope to see, thank you

    ridha says:

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