toyota targets new drivers with S-FR sports car concept

toyota targets new drivers with S-FR sports car concept
all images courtesy of toyota

the toyota ’S-FR’ is a concept vehicle that continues the heritage of fun-to-drive lightweight sports cars. pitched as an entry level model, the concept emphasizes responsiveness and aims to make a whole new generation fall in love with driving. the compact body is light, yet offers a smooth driving style. the front engine – rear-drive format offers responsive and direct handling gives a real sense of communication between car and driver. 

the ‘S-FR’ on the road

the toyota’s long nose and wide stance make for an archetypal sports car profile, while the familiar roundness of its frame inspires a feeling of closeness. the simple and modern finish of the interior rounds off a design that stresses approachable simplicity while conveying the vehicle’s performance and sporty spirit. the toyota ’S-FR’ concept was conceptualized as the kind of vehicle that attracts its own die-hard fan base, whose members love driving and customizing it. 

the toyota ‘S-FR’ concept has a front engine rear drive layoutlightweight and nimble, the concept is an entry level sports carthe minimal rear taillights  the car fits four passengers the aggressive front lights with an oversized air intake  the front dashboard layoutthe digital speedometer the reduced center console offers the bare necessities yellow accents follow into the interior