toyota urban utility U-squared car influenced by maker faire lifestyle
toyota urban utility U-squared car influenced by maker faire lifestyle toyota urban utility U-squared car influenced by maker faire lifestyle
sep 10, 2014

toyota urban utility U-squared car influenced by maker faire lifestyle

toyota urban utility U-squared car influenced by maker faire lifestyle
images courtesy of toyota




developed by calty design research, the toyota ‘urban utility U-squared’ concept car’s form is influenced by the maker faire, civil lifestyle trends. the idea source is the do-it-yourself movement that has been transforming cities with these invention-focused events. the vehicle elements reflect the behavior and needs of an entrepreneurial by redefining metropolitan service with features such as; the retractable roof, the transforming foldable tailgate/ramp and the versatile rail system that enables interior customization.





the flexible and functional gadget can be adjusted according to individual, on-the-go desires – for work or hobby means. the automobile offers greater use than regular city motors but has a smaller footprint than large spacious ones. as well as the good fuel economy, the maneuverability, the easy loading and unloading abilities also make the ‘U-squared’ useful for people that have lots of gear and equipment to carry.


‘toyota saw an opportunity for a new approach to an urban vehicle based on increasing re-urbanization of our cities and urban drivers’ desire for flexibility, fun and maneuverability,’ said kevin hunter president of calty, toyota’s north american design studio. ‘calty keeps a number of projects concealed while exploring ideas and products. revealing a project like the U-squared gives people a window into the constant innovation that happens inside toyota and our calty studios and one possible future for urban mobility’





 ‘as more products are developed expressly to appeal to Makers and their deep appreciation of design esthetic combined with open architecture and practical utility, we expect to see more trusted brands like toyota take an unconventional approach to not only product development but their marketing and launch strategies,’ said sherry huss, VP and co-founder of maker faire. ‘leveraging the growing maker movement and makers’ broad sphere of influence can impact the success of consumer brands and future products.’


the maker media is a global platform for connecting creators with each other, with merchandise and services. it serves a growing community of inventors who bring a DIY mindset to technology and has a world maker faire event in new york city on september 20th and 21st, where the ‘U-squared’ concept will be presented.

the side view of the U-squared concept car




the tailgate can fold down to be used as a ramp


the interior is interchangeable to fit the users’ needs







animation of the U-squared’s uses
video courtesy of toyota


  • well i dont know what they were thinking with the dash and steering wheel but the rest looks great

    gomez says:
  • this vehicle would also probable be great for a handicap person because of the ramp

    ashley says:
  • Clean up the interior without the over design, dump the flip-top, add a second seat ..and sell a gazillion of them. The Honda Element is history, but everybody who had them loved them..and used them. (there is one on Ebay with 341,293mi ..and many over 100k) Some of us want ‘utility’ with style. Build it.

    jimCan says:
  • I agree, parts of the dash and steering wheel are a little “thick”. But overall, I LOVE THIS… and would seriously consider buying one. DON’T be shy Toyota. BUILD THIS!

    Marc D. says:
  • i will take 2 as is. flip top is perfect for the occasional pick up truck chores.

    scotto says:

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