the brainchild of creative agency wieden + kennedy, necessary explosion is a new app, which pairs music with AR (augmented reality) to create ‘music you can see’. part music video, part interactive sleeve design, the app visualizes SOS, the debut album of its namesake musician, turning its 11 tracks into unique AR sculptures that spin atop the vinyl record on a turntable.

vinyl records turn into 'music you can see' in  new AR app by wieden + kennedyall images courtesy of wieden + kennedy

 

 

the nostalgia of listening to records and physically browsing vinyl sleeves as an extension of the artist’s vision tiggered wieden + kennedy to design the necessary explosion app. users can interact with the AR content through the iOS app, which, using audio fingerprinting technology, allows them to engage with the sculptures and move them around.

vinyl records turn into 'music you can see' in  new AR app by wieden + kennedy

 

 

to create the digital sculptures for necessary explosion, W+K worked closely with the artist to visually reflect the sound and underlying themes of the album. interpreting the artist’s internal mindscape, the collection of visuals comprises of explosions, rainbows, skulls, flowers and surf-inspired waves. the app, which is now available to download on the app store, is intended to be experienced alongside the SOS vinyl LP (available at CDBaby), yet, it can also be used on its own.

vinyl records turn into 'music you can see' in  new AR app by wieden + kennedy

 

 

the app is the first in a series produced by LAVA, a new creative platform focusing on pairing music with AR to produce immersive experiences. evolving the way we listen and create ‘music you can see’, each future iteration will be specific to the artist’s vision, offering users new, unique visuals for every album.

vinyl records turn into 'music you can see' in  new AR app by wieden + kennedy

 

 

 

vinyl records turn into 'music you can see' in  new AR app by wieden + kennedy

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: sofia lekka angelopoulou | designboom

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    technology news