the brainchild of creative agency wieden + kennedy, necessary explosion is a new app, which pairs music with AR (augmented reality) to create ‘music you can see’. part music video, part interactive sleeve design, the app visualizes SOS, the debut album of its namesake musician, turning its 11 tracks into unique AR sculptures that spin atop the vinyl record on a turntable.
all images courtesy of wieden + kennedy
the nostalgia of listening to records and physically browsing vinyl sleeves as an extension of the artist’s vision tiggered wieden + kennedy to design the necessary explosion app. users can interact with the AR content through the iOS app, which, using audio fingerprinting technology, allows them to engage with the sculptures and move them around.
to create the digital sculptures for necessary explosion, W+K worked closely with the artist to visually reflect the sound and underlying themes of the album. interpreting the artist’s internal mindscape, the collection of visuals comprises of explosions, rainbows, skulls, flowers and surf-inspired waves. the app, which is now available to download on the app store, is intended to be experienced alongside the SOS vinyl LP (available at CDBaby), yet, it can also be used on its own.
the app is the first in a series produced by LAVA, a new creative platform focusing on pairing music with AR to produce immersive experiences. evolving the way we listen and create ‘music you can see’, each future iteration will be specific to the artist’s vision, offering users new, unique visuals for every album.
designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.
edited by: sofia lekka angelopoulou | designboom
apps (124 articles)
google launches tools for digital wellbeing including a 'paper phone’
NIKE app now uses AR to scan and measure your feet with perfect accuracy
neutrogena launches app that lets you personalize and 3D-print your own beauty mask
'year of colour' app by makelight generates your instagram palette from 2018
huawei releases AI app that translates emotions into sounds for the visually impaired
nooyoon proposes an app-controlled façade for korea pavilion at expo 2020 dubai
virtual and augmented reality (81 articles)
AR contact lenses place micro-displays inside your eyes
the honda augmented driving concept lets drivers change lanes by swiping left or right
panasonic unveils 'steampunk' virtual reality goggles with eyeglass design
wieden + kennedy (9 articles)
a stop motion fish made of plastic forks + spoons devastates marine life one frame at a time
moncler genius collection comes to life in first augmented reality-enhanced book
wieden + kennedy create H.A.R.L.A.N.D robot to take your drive-thru order at KFC
technology news
AR contact lenses place micro-displays inside your eyes
#technology
california-based tech startup mojo vision has revealed its smart contact lenses which use augmented reality to place information inside the wearer's eyes.
california-based tech startup mojo vision has revealed its smart contact lenses which use augmented reality to place information inside the wearer's eyes.
a robot bird built using 40 pigeon feathers flies like the real thing
#technology
scientists wanting to understand the mechanics of bird flight have created pigeonbot, a robot made from 40 pigeon feathers.
scientists wanting to understand the mechanics of bird flight have created pigeonbot, a robot made from 40 pigeon feathers.
the exolung gives divers an 'unlimited' underwater air supply
#technology
exolung translates the diver's swimming motions into air movement, keeping breathing air flowing as long as the diver keeps swimming.
exolung translates the diver's swimming motions into air movement, keeping breathing air flowing as long as the diver keeps swimming.
the planty cube is a vertical farming system assembled like LEGO bricks
#technology
the planty cube system can also be controlled via a smartphone, presenting the unique opportunity to farm remotely.
the planty cube system can also be controlled via a smartphone, presenting the unique opportunity to farm remotely.
Hello,
Do you know the manufacturer of the record player used in the pictures?
Thank you and kind regards,
Niné
The turntable is made by Lenco of the Netherlands. Looks like the I-87wh aluminum model. https://www.lenco.com/uk_en/platenspelers/lenco-l-87wh-aluminum-platter-turntable-pc-encoding-white.html