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take a look at what a virgin hyperloop journey might look like in 2030

following its first passenger test, virgin hyperloop has unveiled its vision for the future hyperloop experience. the newly-released concept video (watch above) takes the viewer through the hyperloop journey, from arriving at the portal to boarding the pod. taking a step back from a dystopian future, the design contrasts with a more optimistic view of the future, aiming for a greener, smoother, safer, and more pleasant mass transportation experience.

virgin hyperloop passenger experience video designboom
images by virgin hyperloop

 

 

for its hyperloop, virgin has worked with partners across different disciplines to design a comprehensive, multi-sensory passenger experience. bjarke ingels group (BIG) was in charge of the portal designs; teague took control of the pod designs; SeeThree created the video and animation; and man made music was responsible for the score and sonic identity.

virgin hyperloop passenger experience video designboom

 

 

‘virgin hyperloop can accelerate the future of mobility on land. the new mode of travel at supersonic speed rethinks transportation and the perception of space, landscape, time, and distance,’ said bjarke ingels, founder & creative director, BIG-bjarke ingels group. ‘in this day and age, virgin hyperloop taking off from our portals provides holistic, intelligent transportation for a globalized community to travel across vast distances in a safer, cleaner, easier, and faster way than airlines.’

virgin hyperloop passenger experience video designboom

 

 

‘we leveraged decades of experience designing how people and things move across various modalities – taking some of the best aspects from aviation, rail, automotive, and even hospitality to create a new and better passenger experience that is distinct to virgin hyperloop,’ said john barratt, CEO & president, teague. ‘recessed seat wells provide a greater sense of space, while the raised aisle is a touch of the unexpected and unique. bands of greenery and wood textures subvert the aesthetic of typical mass transit materials with something optimistic and fresh. all lighting in the pod—including the unassuming information displays—are dynamic and adjust based on traveler activity and journey milestones.’

virgin hyperloop passenger experience video designboom

 

 

beyond the typical touchpoints in transportation, virgin hyperloop also researched and incorporated findings from more non-traditional interactions, such as sound. ‘we respond to sound quicker than any other sense, so sound actually drives the multi-sensory experiences,’ said joel beckerman, founder and lead composer at man made music. ‘the sonic cues of the virgin hyperloop identity system serves as a guide for passengers throughout their experience while instilling confidence, safety, and clarity – you ‘feel’ it rather than ‘hear’ it. just like a great movie score, it tells you the story. we know when we’ve got it right when you don’t notice the sound at all: the interface is humanized in ways that are both fresh and familiar.’

virgin hyperloop passenger experience video designboom

 

 

the virgin hyperlook wants this new form of transportation to expand travel opportunities for the masses. while ticket prices will vary depending on the exact route, a recent study in found that hyperloop fares would be more akin to the cost of driving, rather than flying. ‘it’s simple. if it’s not affordable, people won’t use it,’ said jay walder, CEO of virgin hyperloop. ‘daily high-speed transport is currently not feasible for most people, but we want to change that notion. Imagine being able to commute between cities that are currently hours apart in minutes – and the endless possibilities that opens up.’

take a look at what a virgin hyperloop journey might look like in 2030

virgin-hyperloop-passenger-experience-designboom-007

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