volvo concept C coupe to debut at frankfurt motor show volvo concept C coupe to debut at frankfurt motor show
aug 29, 2013

volvo concept C coupe to debut at frankfurt motor show

volvo concept C coupe to debut at frankfurt motor show
all images courtesy volvo



influenced by progressive scandinavian lifestyle and design, the new volvo concept C coupé is the first of a series of three concept cars that reveal the aesthetic direction of the company’s new scalable product architecture department. ‘the new volvo concept coupé reveals how we could shape our cars from now on. free from the superficial surface excitement of other car brands, we add emotional value to the volvo brand with the calm, confident beauty that is the hallmark of scandinavian design,’ says thomas ingenlath, senior vice president of design. set to make its first official appearance at the 2013 frankfurt motor show in september, the vehicle echoes design cues of volvo’s P1800 from the 1960’s.


in terms of performance figures, the plug-in concept will boast around 400 hp and over 443 lb-ft of torque from its supercharged two-liter hybrid engine. up front, the ‘C coupe’ is characterized by a ‘floating’ grille, flanked by headlights that feature volvo’s new T-shaped DRL headlights. ‘the face is new, but it also carries more than 85 years of volvo heritage with great pride.’ says ingelath. ‘we are still working with the final interpretation of the grille and the iron mark and this will be revealed together with the XC90 next year,’ he adds.





thomas ingenlath, senior vice president of design on the new design direction for volvo:


why volvo cars?


everyone that knows me well would agree that volvo is a perfect match for me. I have never been an instant crowd-pleaser who likes fast and loud designs. I am thoughtful. I like to explore the intellectual elements below the surface. if you do that right, the aesthetics will come naturally. volvo is a human-centric brand with an exceptionally strong heritage. it is exciting to create a new design expression that supports the established brand values as well as the repositioning towards a more distinctive premium brand.





what is your view of scandinavian design?


well, since volvo cars is the only remaining automotive brand in sweden, we are by definition the only carmaker that can create original scandinavian design. the challenge is to create a modern, desirable interpretation. to me, scandinavian design according to volvo is firmly rooted in the values of the swedish society and the way of life enabled by this unique environment. our approach goes beyond just bringing scandinavian design items and signatures into our cars. our job is to understand the spirit and the confidence that make scandinavian design so special. then we must translate it into car design.





can you explain the new design direction and approach.


in my opinion, volvo design has always had a certain authority. we aim to extend this calm, intelligent and strong side of our brand with a greater potency, modernity and expressiveness. concept coupé clearly expresses this direction. outdoor activities are an important part of the swedish lifestyle. we will continue to refine volvo’s strong connection to these activities with more emphasis on modernity. it’s about making functionality an emotional experience. just like an exclusive goose down jacket, our cars will have a true feeling of sophistication with an underlying strength and capability. it is also important to recognize that scandinavian design will only be perceived as attractive if it is crafted with precision and attention to detail. meticulous execution and consistent quality are prerequisites to qualify for the premium league of automakers.





what opportunities does the new scalable product architecture create for the designers?


the new architecture enables us to create the great proportions that are important to achieve a premium look. the dash to axle ratio is more generous than any other architecture i have worked with before. this gives us the opportunity to be up there among the top premium brands when it comes to proportions. the hip point is another example of the new opportunities. it is low enough to create a low profile on a sleek sedan without compromising headroom.





which are the most the most prominent new design signatures?


every strong brand needs a set of visual keys that makes it unique. future volvo’s will be characterized by the distinctive iron mark in the floating grille, flanked by the t-shaped DRL lights. the larger bonnet with its new topography, the beltline spanning an elegant bow along the whole car and the sharpened shoulder connecting with the new rear light are other important design signatures. they all contribute to the confident stance. the overall simplicity, both exterior and interior, has a strong connection to the scandinavian lifestyle.





how about the interiors?


we will continue to build on the premium feel in the new volvo v40. the new user interface with a large, portrait touch-screen in the centre console allows us to remove almost all buttons. this simplicity is perfectly in tune with our scandinavian design heritage. it opens up clean surfaces that give us the opportunity to create a luxurious interior experience with new forms.

  • Beautiful car!

    Bruno Sedja says:
  • Sve te ‘oće….;)

    Ana says:
  • Gorgeous! I’ll take one.

    tod says:
  • nice mix of super, tourer and muscle car.
    Like the retro spacing of V O L V O on the rear too.
    Good job

    pg says:
  • Interesting design direction, although I see elements of a Camaro, particularly in profile.

    robert says:
  • You forgot to design the rear!

    LL says:
  • Seems like a pretty safe exercise. Maybe radical for Volvo, but not for anyone else.

    Jay S says:
  • The reformulation of the design of the rear and the new fluency and movement of lines, will surely be successful in both Europe and the United States.
    Besides quality and robustness, which gave the reliability of the brand over the years, the new design is more attractive to the eyes of those who understand and easier to understand for new buyers. Gorgeous …

    Sérgio Werneck de Figueiredo says:
  • Overall, I like it – it has a lot of the refined sensibilities that Aston Martin seems to consistently nail these days and that BMW misses the mark on with all it’s swoopy-swoopies. Hopefully Volvo will also resist the urge to turn the driver interface into a video game the way that BMW has.

    A couple of niggling fine points: 1) it bothers me that the diagonal on the Iron is out of synch with the diagonal of the inlets below (or vice-versa) 2) the backside seems like it’s not quite there yet

    dbkii says:
  • Wake up, children. 400 hp? 443 foot-pounds of torque? These stats are an example of Auto Porn, the exaltation of surplus power for its own sake. The relationship between carbon emissions and climate change has been established beyond doubt for all but the brain dead. Why is any engineering talent AT ALL being spent on developing stupid wasteful cars? And why in the world is designboom lending a platform to those who would like us to believe that everything in Consumerland is hunky dory?

    Mac McDougal says:
  • A real surprise from Volvo but lets see it offered to the public and not just another prototype tease.
    This is a beautiful automobile. I am surprised at how busy, but very attractive, the interior is. However, the interior is a lot of fun. I like everything about it. I like the lack of adornment on the auto both front and rear. The side elevation is stunning especially with the flair out of the body around the rear wheels and the way the roofline blends into the rear deck and where it blends into the rear deck.

    Ron Smith says:
  • Nice design but thumbs up for Mac McDougal.

    Ro says:
  • Please build it!

    Pierre says:
  • Rather then an interpretation of a progressive scandinavian lifestyle and design it feels more like a refined version of an american muscle car. It feels to me like it has been designed to meet the wants of Volvo’s parent company, Zhejiang Geely Holding Group. who must have grand ambitions to make the marque a formidable competitor to Audi and BMW in both the US and Chinese markets.

    Stephen says:
  • I really don’t get modern car designers there all so set in designing more of the same it’s just a tad boring just more and more ‘sexy curves’. I’m not denying that this is a good looking car, it has a pretty face on the front and a nice boxy end but i can’t help but think that a nice boxy car would really be a nice change I can see car companies moving to more 60’s 70’s or 80’s styles influences but it would be great if they were a bit quicker I want to see a modern take on a Nissan Skyline R31 2000 GTS-R or a BMW M535i now that would be something new something interesting.

    Dead Kaiser says:
  • Damn, that exterior is well done. Kudos to all involved. Why not utilize the same concept of “overall simplicity” in the interior?

    greg zurbay says:
  • This is how the new Maserati Ghibli should have looked like, in stead of the melted version of the rear an Audi A4…
    Love it!

    Richard Zynn says:
  • Wow!! I’ll take two, one in red for weekends and holidays.

    joseph gillians says:
  • Gorgeous car, let’s hope it doesn’t follow the Volvo tradition of being overpriced.

    As far as this site is concerned, what is the deal with the lack of capital letters in the copy? I can understand the use of lowercase in logos, meaningless text or menus, but when it comes to copy standard grammatical rules like capitalization should apply. I found this article very difficult to read for this reason, and wondered why the designers didn’t just go the whole way and eliminate punctuation as well. That seems to be the effect they’re going for.

    Chris Braithwaite says:

    Jon says:
  • Make the grill curve OUTWARD not inward. Otherwise good looking car.

    nobrun says:
  • When already!!!!???? My lease is up in summer 2015, but Volvo Canada has nothing to offer. Please don’t make me drive a Toyota for 2 years.

    Clik says:

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