volvo puts the spotlight on cyclist safety with lifepaint reflective spray

volvo car UK reintroduces ‘lifepaint’, the hugely popular reflective spray designed to increase the visibility and safety of cyclists. the swedish automaker introduced the safety product back in 2015 and now, it is available to buy online in time for the longest night of the year, wednesday 21 december. ‘lifepaint’ is an innovative product that can react to a vehicle’s headlights, brightly illuminating bikers while warning drivers of their presence in the dark. we have been fortunate enough to see products launched with cyclist-safety at the core recently including the ‘CYLO 1’ bicycle with integrated brake lights, and the glow-in-the-dark solar-powered cycle lane in poland this year. with over 19,000 cyclists injured on the UK’s roads every year, the long dark winter nights are the perfect time to reintroduce this potentially life-saving safety product.

all images © volvo cars UK

 
volvo’s ‘lifepaint’ is invisible in daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on. the spray sticks to dry textiles and is most effective on fibrous materials such as cotton, fleece, linen and certain nylons. it can also be applied to shoes, helmets, pushchairs and children’s backpacks – and even dog leads and collars.

can also be applied to a variety of materials

‘lifepaint’ can wash off, and will not affect the color or surface of a chosen material. it will last for approximately one week after application, depending on what surface it is sprayed onto and how is applied. the swedish-automaker is working in partnership with the makers of ‘lifepaint’, fellow-compatriots and start-up albedo100, to distribute the product online and via its dealer network. 

over 19,000 cyclists injured on the UK’s roads every year     

will not affect the color or surface of materials

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