washable volvo lifepaint glows brightly in the glare of car headlights
all images courtesy of volvo




with the aim of reducing the more than 19,000 cyclists who are involved in UK accidents every year and ensuring road safety is not just for a few road users, the volvo ‘lifepaint’ helps those who prefer two wheels instead of four. the unique reflective safety spray is invisible during the day, but glows brightly when in the glare of car headlights. lasting for approximately one week after its application, the cover can be washed off and will not affect the color or surface of the chosen material. it can be applied to clothes, shoes, helmets, pushchairs, backpacks and even dog leads and collars. with volvo’s ‘lifepaint’, cyclists will be fully visible to other drivers, making their and other people’s traveling safer.

during daylight, the ‘lifepaint’ is invisible on the user and their bike



the spray aims to make cyclists more visible and thus reduce the amount of accidents every year, on the UK roads
video courtesy of volvo lifepaint




making the invisible, visible, will ensure drivers can always see the cyclists


clothes, shoes, helmets, bicycles, bags and dog collars can all have the spray applied to them


in the glare of car headlights, the paint glows very brightly