american rock band OK GO amazes again with the latest in their line of entertainingly creative music videos. the quartet has delivered some impressive visuals in past OK GO music video hits: choreographing an entire routine using treadmills, floating around in zero gravity, and now 567 printers make an ever-changing multicolored backdrop for the group in their latest video, ‘obsession’.

 


whilst the band were criticised by their overuse of paper, they assure fans it was all recycled with proceeds given to greenpeace,
images © OK GO

 

 

the video is a collaboration with paper company double a and has so far reached more than 2.9 million views in its first 48 hours online before being delayed in its publishing due to the site’s auto hd function causing some problems. digital artist daito manabe conceived and designed the project known as ‘paper mapping’ using double a paper whilst illustrator, karen singh, provided the artwork. 


the video features 567 printers to create a color-changing backdrop in the music video

 

 

because of the huge scale of the printers, we only have one-time shoot,’ the band explained.it has been a trial and error process to make perfect synchronizing system.’ directed by band member damian kulash, jr. & yusuke tanaka, the video was shot in one take over five days and took more than two years to complete, from initial concept to release.

 

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    video news