‘value added’, by jan ziška and juraj rattaj, involves video projection onto this sculpture

‘value added’, an installation by slovakian designers ján ziška and juraj rattaj, involves the projection of abstracted photos and video unto a standing sculptural work, ‘sculpture as a parking place’. ziška and rattaj designed the piece for designboom’s ‘infiniti digital art competition‘, which asked participants to design innovative or interactive digital artworks under the theme of ‘inspired performance’, for installation in new centers that infiniti is opening throughout europe.

measuring 360 x 250 x 200 cm (11.8 x 8 x 6.6 feet), the 200-kilogram (440-pound) statue is composed of epoxy laminate, finished in pearl white. whether situated outside or within the showroom, in parking lots, or on the street, the work is intended as the site of video projection, wherein photographs and footage of real vehicles and their components is abstracted into a continually morphing, fluid animation, backed with an ambient soundtrack.

the designers elaborate: ‘the phenomenon of automobile as a part of our everyday life,is offering not just the utility function, but also a means of presentation of our lifestyle and our taste. in this world of fortune, where ‘everyone can afford to buy anything’, ‘sculpture as a parking place’ is becoming a ‘value added’: owners of cars can ‘upgrade’ their vehicle with [the projections] of this work of art.‘

video rendering of the project

jan ziška + juraj rattaj: value added infiniti digital art competition shortlisted entry photograph of sculpture composited onto the site of an infiniti showroom

jan ziška + juraj rattaj: value added infiniti digital art competition shortlisted entry additional view

jan ziška + juraj rattaj: value added infiniti digital art competition shortlisted entry rendering of the installation

jan ziška + juraj rattaj: value added infiniti digital art competition shortlisted entry process photos from the creation of the sculpture

— ‘value added’ was one of 21 shortlisted entries in the first round of the ‘infiniti digital art competition’, then selected as one of six winning projects for exhibition throughout europe!

see all six chosen for exhibition in the ‘INFINITI competition results‘, or experience the awards ceremony at the INFINITI stockport center, where one project won top honours and the 10,000 euro prize.

jury voting has just begun on the second round of the competition, ‘INFINITI curved visions‘; keep posted to designboom for news!