continental tires – raincampaign
raincampaign® by dutch designer bas manders, is a new way of communicating in advertising. every time it rains the campaign appears on the street. when the streets dry up the raincampaign disappears again. the communication will be visible for at least 8 weeks.
they recently developed the winter tire campaign for company continental – whose tires work well in rainy conditions. the message ‘stop quicker with continental winter tires’ appears in 500 locations including rotterdam, utrecht, the hague, eindhoven, arnhem and groningen.
view how it works
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