s[edition]: website sells limited edition digital art

online gallery s[edition] is selling collectors editions of digital artwork created by contemporary artists. currently onboard
are mat collishaw, michael craig-martin, tracey emin, shepard fairey, damien hirst, isaac julien, tim noble and sue webster,
bill voila and wim wenders. each of them have created unique pieces which can only be found on the website.
the prices of the images fluctuate from €6 to €600 depending on the amount of copies available. 

 

the electronic art has a watermark embedded into its makeup, allowing it to be tracked. when a piece is bought,
it comes with a certificate of authentication signed by the artist, giving the buyers the chance to eventually become collectors.
the digital proof of ownership is only viewable in the 'vault' section of the site, keeping all interactions digital.
a full HD video comes with each piece purchased, adding a new dimension to the works which is unique to the medium.
however, it can only be viewed with a downloadable iPad app which is available for free. when a buyer agrees to the conditions
of purchase outlined, it ensures that it is only for personal use. 

 

the entire concept brings up the question of the role of art in our daily lives. is the technological impact on the medium 

perpetuating an already impatient society, or feeding them with culturally valuable information? is it bringing us farther from art,
or making it a more intimate experience. considering how many copies have been sold, it seems to be embraced
by the population in general. 

 

and I suppose instead of a disease being spread, why not some of our imagery.' - sue webster

'we believe that s[edition] allows new global audiences access to works by the world’s leading artists.
the digital format is one that many artists are already working in, and many more in the future will encompass
as a part of their practice.' - harry blain, chairman and co-founder of s[edition]