paul rand: conversations with students
publisher: princeton architectural press
editor: michael kroeger (foreword by wolfgang weingart)
language: english
format: 14 x 20.3 cm
features: 80 pages (30 B+W images) paperback
ISBN: 978-1-56898-725-5

http://www.papress.com

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designboom rating:
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this slim paperback presents paul rand's last interview, recorded at arizona state university one year
before his death in november 1996. rand answers questions on working with clients, logo design,
design philosophy, design education and more. the book also includes recollections from some of
the students and faculty members.

as one of the most influential and inspirational graphic designers of the twentieth century,
paul rand defined modern american graphic design. paul rand (peretz rosenbaum), was born
in brooklyn new york on august 15, 1914 rand’s father did not believe art could provide his son
with a sufficient livelihood, and so he required him to attend manhattan’s harren high school while
taking night classes at the pratt nstitute, he was largely self-taught as a designer and started working
at a very young age. his iconic logo designs for IBM, UPS, and the ABC television network distilled
the essences of modernity for his corporate patrons. his extensive body of work includes advertising,
poster, magazine, and book designs - characterized by simplicity and a wit uniquely his own.
his ability to discuss design with insight and humor made him one of the most revered design
educators of our time.



at just 80 pages paul rand: conversations with students is a quick read. beginners and well-versed
design professionals alike will be informed by rand's words and thoughts on varied topics ranging
from design philosophy to design education. the dialogue is broken up with images of rand and
full page quotes such as 'everything is design. everything' and 'it's important to use your hands,
this is what distinguishes you from a cow or a computer operator'.

paul rand: conversations with students is available to buy from princeton architectural press



rand quoting the late architect, ludwig mies van der rohe's 'don’t try to be original. just try to be good'.
(video via logo design love)

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designboom ratings:

......................... interesting
................... good read, worth a look
............. very good
....... excellent, recommended
. must have
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