marc newson: next generation check in for qantas

a customer using the ‘next generation’ check in experience designed by marc newson for qantas

earlier this week qantas launched their new next generation check-in experience designed by marc newson at perth, australia’s airport.

qantas executive manager customer experience, ms alison webster, said the next generation check-in elements had been developed with qantas creative director marc newson, who provided direction on each of the components, including design and aesthetics.

the ‘next generation’ check-in should provide greater speed and ease through the airport terminal by eliminating airport queuing, based on a new qantas frequent flyer card, a Q card reader and bag drop facility.

the new qantas frequent flyer card features an ‘intelligent Q’ smart chip and will act as a permanent boarding pass, replacing eligible customers’ existing frequent flyer cards. the card will be used at various points throughout the experience, including at check-in, at bag drop, and to board the aircraft.

customers arriving at the airport who have not yet checked in online or via their mobile device, will be able to simply touch their card at an all-new Q card reader located throughout the check-in hall. the Q card reader will provide both visual and audible recognition of successful check-in. all customers traveling with bags will be able to use the new bag drop service at next generation check-in airports. the bag drop injector has been designed to ensure the bag drop process is simple and quick for all customers and will eliminate queuing for those traveling with bags. the new kiosks will also be customized in color and trim by marc newson.

throughout the perth trial of next generation check-in, construction and training will continue in sydney, which will be ready to launch later in 2010, followed by melbourne, brisbane, adelaide and canberra in 2011. the program is scheduled for completion in the second half of 2011.