'guidelines' by fredrik roijé
all images courtesy fredrik roijé


'guidelines' by amsterdam-based design agency fredrik roijé is a minimalist
magazine holder for walls. driven by a search for balanced proportion,
the design consists of two powder-coated metal strips that criss-cross on right
angles to create thin ledges for the periodicals to rest on. the resulting form places
the objects at a pleasant, relational distance from one another, achieving aesthetics
from legibility and functionality.

available in two sizes, 'guidelines' comes in white, black, and the primary colours.
the new product line will be presented during the maison & object 2010 in paris.



detail



two 'guidelines' in an arrangement



large format


yellow model (small)



blue model (small)



white model (small)



black model (small)



red model (small)