open notebook by francois machado from france

moleskinerie, as its tagline describes it, has two entities: “Legends and stories”, the moleskine notebooks and what its users do with them.
moleskinerie celabrates in its whole the creativity of its community.
that proposition of logo keeps this vision by making it visible both in its text and in its graphic part.

the text part of the logo uses two different colors for “moleskine” and “rie”. The “rie” is seen as a modification, an addition, made by the users. The color of the “rie” can be changed to be adapted to the use of the logo.
the graphic part of the logo shows an open notebook in which a page, cut in the shape of a face, symbolises the fact that the community makes the notebook its own.
the text and the graphic symbol can be linked in different ways to fit the different contexts in which they are used.