an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents

Reference Times debuts at Dover Street Parfums market

 

Berlin-based communications agency Reference Studios launches its new fragrance brand, Reference Times, at Dover Street Parfums Market in Paris. Created in collaboration with EveryHuman—the world’s first AI-guided scent creation platform—and German fashion brand NO/FAITH STUDIOS, the debut collection offers a unique, customizable scent experience. Using EveryHuman’s advanced Algorithmic Perfumery machine, customers can design hyper-personalized fragrances that reflect their individual preferences. The machine leverages artificial intelligence to analyze personal tastes and blends scents from an extensive palette of ingredients, resulting in one-of-a-kind perfumes that capture memories and experiences. This partnership redefines the way we experience fragrance by making the creative process more interactive and tailored to each person’s distinct style.

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
image by Dimitri Lanctuit (head image by Harry Miller)

 

 

An Algorithmic Perfumery Machine for Personalized FragranceS

 

EveryHuman (find more here) has developed a compact version of its Algorithmic Perfumery machine, aimed at transforming personal fragrance creation. This device features a wide range of ingredients, including newly formulated accords, which provide diverse scent options. To begin the scent creation journey, customers answer a few questions about their preferences, helping the machine tailor the fragrance to their tastes. The machine allows users to actively participate in the creative process, enabling them to customize and enhance their perfumes, making each one a reflection of their preferences and memories. Once crafted, the perfume is vacuum-sealed in biodegradable packaging that includes a reference object from the collaboration, all held together with metal rings. The vacuum seal symbolizes the preservation of a memory, while the packaging can be repurposed as a decorative piece, further enhancing the overall experience.

 

With Reference Times, Reference Studios (find more here) aims to democratize the world of fragrance by allowing everyone to become part of the creative process. This launch marks the beginning of a six-week residency at Dover Street Parfums Market, showcasing NO/FAITH STUDIOS’ (find more here) bespoke scent as the first edition, with more collaborations to follow.

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
Reference Studios launches its new fragrance brand, Reference Times

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
created in collaboration with EveryHuman—the world’s first AI-guided scent creation platform

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
the debut collection offers a unique, customizable scent experience

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
customers can design hyper-personalized fragrances that reflect their individual preferences

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
the machine leverages artificial intelligence to analyze personal tastes

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
blending scents from an extensive palette of ingredients

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
one-of-a-kind perfumes capture memories and experiences

algorithmic-perfumery-machine-reference-times-ai-hyper-personal-scents-designboom-full-width

this partnership redefines the way we experience fragrance 

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
making the creative process more interactive and tailored

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
EveryHuman has developed a compact version of its Algorithmic Perfumery machine

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
this device features a wide range of ingredients

an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents
to begin the scent creation journey, customers answer a few questions about their preferences

 

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the machine allows users to actively participate in the creative process
the machine allows users to actively participate in the creative process
once crafted, the perfume is vacuum-sealed in biodegradable packaging
once crafted, the perfume is vacuum-sealed in biodegradable packaging
the vacuum seal symbolizes the preservation of a memory
the vacuum seal symbolizes the preservation of a memory
with Reference Times, Reference Studios aims to democratize the world of fragrance
with Reference Times, Reference Studios aims to democratize the world of fragrance
this launch marks the beginning of a six-week residency at Dover Street Parfums Market
this launch marks the beginning of a six-week residency at Dover Street Parfums Market

project info: 

 

name: Reference Times

designer: Reference Studios | @referencestudios
collaborators:
 EveryHuman | @every.human, NO/FAITH STUDIOS | @nofaithstudios
location: Dover Street Parfums Market | @doverstreetparfumsmarket, Paris, France

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