an algorithmic perfumery machine? reference studios uses AI for hyper-personal scents

Reference Times debuts at Dover Street Parfums market

Berlin-based communications agency Reference Studios launches its new fragrance brand, Reference Times, at Dover Street Parfums Market in Paris. Created in collaboration with EveryHuman—the world’s first AI-guided scent creation platform—and German fashion brand NO/FAITH STUDIOS, the debut collection offers a unique, customizable scent experience. Using EveryHuman’s advanced Algorithmic Perfumery machine, customers can design hyper-personalized fragrances that reflect their individual preferences. The machine leverages artificial intelligence to analyze personal tastes and blends scents from an extensive palette of ingredients, resulting in one-of-a-kind perfumes that capture memories and experiences. This partnership redefines the way we experience fragrance by making the creative process more interactive and tailored to each person’s distinct style.

An Algorithmic Perfumery Machine for Personalized FragranceS

EveryHuman (find more here) has developed a compact version of its Algorithmic Perfumery machine, aimed at transforming personal fragrance creation. This device features a wide range of ingredients, including newly formulated accords, which provide diverse scent options. To begin the scent creation journey, customers answer a few questions about their preferences, helping the machine tailor the fragrance to their tastes. The machine allows users to actively participate in the creative process, enabling them to customize and enhance their perfumes, making each one a reflection of their preferences and memories. Once crafted, the perfume is vacuum-sealed in biodegradable packaging that includes a reference object from the collaboration, all held together with metal rings. The vacuum seal symbolizes the preservation of a memory, while the packaging can be repurposed as a decorative piece, further enhancing the overall experience.

With Reference Times, Reference Studios (find more here) aims to democratize the world of fragrance by allowing everyone to become part of the creative process. This launch marks the beginning of a six-week residency at Dover Street Parfums Market, showcasing NO/FAITH STUDIOS’ (find more here) bespoke scent as the first edition, with more collaborations to follow.

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project info: 

name: Reference Times

designer: Reference Studios | @referencestudios
collaborators:  EveryHuman | @every.human, NO/FAITH STUDIOS | @nofaithstudios
location: Dover Street Parfums Market | @doverstreetparfumsmarket, Paris, France