meet effie: the world’s first domestic automated ironing machine

meet effie: the world’s first domestic automated ironing machine

fed up with ironing? so are rohan and trevor, creators of hello effie. the all new effie iron is the world’s first domestic automated ironing machine. the design functions as an iron, steamer as well as a drying. ‘iron effie’ can iron your clothes by contacting them and pressing the creases out, emulating the steam ironing process. ‘steam effie’ pushes steam into your more delicate clothes without touching them, allowing the wrinkles to simply fall out. finally, ‘dry effie’ dries items more gently than a tumble dryer by moving hot air over the clothes, leaving them undamaged.

effie requires little to no installation — just store it in the corner, and easily roll it to where you want to use it


operation effie can take up to 12 items at once — simply hang all of your garments up on the exposed rail, and after clicking ‘go’, sit back as each item is treated one by one. without having to split your loads or separate your colors, just take them straight from the washing machine and let them be dried and ironed. the garments are treated with a patent pending pressing system that contacts your clothes to remove the wrinkles. it uses a perfect combination of heat and steam to ensure that it does not burn or damage your clothes, but still leaves them creaseless and ready to wear.

the clothes need to be loaded onto the specially designed hangers

each hanger can adjust to fit the size of the garment, and holds the item in exactly the right configuration to remove all of the creases

effie has no complicated settings, just a simple click of a button to start

choose from a number of pod scents to add a fragrance during a cycle



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: lynn chaya | designboom

  • Hello,
    I am interested about Effie ironing machine!!
    How can I buy it?
    Best regards, Mihaela

    Pirvu Mihaela says:
  • I would like to know how much it costs!

    Rebecca Healy-Nolan says:
  • Wonder full idea. Are these being marketed and if so where could one buy it and at what cost?

    Wendy Waters says:
  • This technology seems promising. I have been in dry cleaning business for 17 years and got bad habit of having wrinkle free clothes always.

    Shantu Patel says:
  • I want to sell this product commercially in India, if there is an opportunity please let me know.

    Srinivas says:
  • Price

    Claudia says:
  • Kindly launch this machine in India

    SV says:
  • I want to know more about Effie ironing machine,it’cost, availability etc.

    Sudhanshu Dwivedi says:
  • How much is the cost and how it will be delivered in mumbai , india

    Dhairyasheel Bawasakar says:
  • Bonjour je suis tout autant intéressée ou Je peux m’en procurer une effie cordialement depuis la suisse

    Yvan Pascal Storti says:
  • How do I get it in India

    M.C. krishna says:
  • Will you please forward me more information on the guarantee and service facilities in Dubai along with the price.

    Mustafa says:
  • “The early-bird price for effie will be £699”

    Marius says:
  • Hallo interessiere mich für Effie, würde gerne den preis und HerstellungsOrt erfahren ,und wo man es bestellen kann

    Emily Öz says:
  • मशीन आर्डर

    krishnapalsingh says:
  • Yes, please put me on the pre-order list for Effie if you can ship to Switzerland.

    Sean says:
  • Let me know when they become available. I would like to get one.

    Joseph says:
  • It a dream come true for us older gals that are still ironing most of our apparel and finding it difficult standing along side an ironing board.

    Sue says:
  • Once one leaves a large city & corporate suites … ironing clothing seems senseless. I take great pleasure in ironing when I have to. Most people don’t know how to do anything manual anymore and its getting worse. Just develop a life and clothing style that don’t need such fastidiousness. Ironed / starched clothing is a … social class issue.

    Leonardo Sideri says:
  • Would love this. Where and when can i get my hands on Australia.

    Anne says:
  • I want to be distributor in Midwest of US and Africa.

    Gideon says:

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

technology news

keep up with our daily and weekly stories
491,173 subscribers
- see sample
- see sample