last week KDDI presented several new products during a press conference held in tokyo
including a new phone, accessories and two mobile art concepts from lohei nawa and makoto azuma.


light pool designed by hironao tsuboi - image © iida

light pool designed by hironao tsuboi
light pool is a mobile phone created for a world where time, light, sound, smell, and other senses
seem to flow around you. designed by hironao tsuboi light pool has a unique form never before
seen in a mobile phone, which is composed of a truss-like structure and surfaces.  the light that
flows from the triangular windows give the phone a distinct identity. at the center of the concept
is the blend of light and music. the 22 LEDs arranged along the triangular windows that cover the
surface of the phone blend with the rhythm of music to create a 'gorgeous scene' in the dark.
the design comes with ten preset light and sound sequences developed by visual artist and
musician masakatsu takagi and also allows the user to add more of their own from its 60 different
light patterns, which can also be assigned to caller IDs.

- 50 x 110 x 17.8mm (thickest portion 18.3mm)
- approx. 132g
-call time approx. 220 minutes
- continuous standby time approx. 290 hours
- display 3.2 inch (main display)
- display type TFT liquid crystal 260k colors
- camera 8 megapixels / CMOS
- 16 GB microSDHC™ class 2 memory



light pool designed by hironao tsuboi - image © iida


light pool designed by hironao tsuboi - image © iida


light pool designed by hironao tsuboi - image © iida


light pool designed by hironao tsuboi - image © iida


light pool film - image © iida

light pool film
two types of film that can be stuck over the phone's triangular windows.
one made from traditional japanese paper which displays a soft light.
the other, a smoky film that is usually black but when turned on emits a subdued, mellow light.


light pool jacket - image © iida

light pool jacket
a soft jacket made with the material 'breathair®' provides a cushion-like quality
that firmly protects the phone.


biscuiita - image © iida

biscuiita
biscuitta is an AC adapter case is designed with a biscuit motif that comes in two 'flavors'.

cord router - image © iida

cord router
colorful rings, which can be attached to your wall in a random fashion, allow you to hang up
your charger’s cord and seamlessly blend in with your interior décor.


clip car - image © iida

clip car
a multifunctional car-shaped strap that can be used as a clip that can fasten to your bag
when you’re in motion, or as a cushion to reduce the vibrator noise of the mobile phone
while at work. It can also be used as a stand.


clip car - image © iida


piccell via primsoid by kohei nawa - image © iida

piccell via primsoid by kohei nawa
'nawa’s art product visualizes the infinite variety of information that blankets our world and
surrounds your prismoid mobile phone. prismoid captures and processes this information
and the cells attached to the surface of the phone offer a visible rendition of this phenomenon.
the information concealed within the cells emit a unique light and resonance, thereby giving
shape to the beauty of this strange sensation. harboring sensation and reality, these cells
are amplified even further. this art product gives shape to phenomena that are normally
invisible to our eyes, and so have a powerful impact by giving rise to a feeling of nostalgia.
the elements incorporated into mobile phones as digital information are lifted back up into
the analog world once again by means of a monitor covered by a transparent sphere.
nawa’s dynamism produces an entirely new shape by controlling the phenomena. this art
product may just be pointing to the future of mobile phones.'

http://www.kohei-nawa.net/


piccell via primsoid by kohei nawa - image © iida


piccell via primsoid by kohei nawa - image © iida


piccell via primsoid by kohei nawa - image © iida


piccell via primsoid by kohei nawa - image © iida


piccell via primsoid by kohei nawa - image © iida



botanica by makoto azuma - image © iida

botanica makoto azuma
'the flower artist generated a sense of surprise and amazement among all age groups in
his plant-inspired 'botanical sculpture'. azuma’s artwork proposes to fuse lifestyle with
flowers by combining the ever-portable mobile phone with plant life. plants may be the very
thing we unconsciously but earnestly seek out in our hectic, ever-changing everyday lives.'

'however, live plants are not the only way for you to experience greenery. what if the mobile
phone could be made into a tool that enables you to feel and love plants? based on that idea,
this art product represents a unique style that allows you to engraft an array of exquisitely
made plant parts as a base for your phone. these plants include the baobabu tree, cherry
blossoms, rafflesia, and luminous moss, ranging from seasonal flowering plants to the rarest
plants found throughout the world. as you incorporate this array of plant parts into your
handset, you will be able to interact with them as though you were gazing at a botanical
picture book. as you use your mobile phone, your awareness of plants will increase, allowing
plants to become evermore rooted in your heart, and eventually linking you to a greater
awareness of the environment. it may be that such an art product as this harbors a power
that can even affect our entire ecological cycle.'

http://www.azumamakoto.com






botanica by makoto azuma - image © iida


botanica by makoto azuma - image © iida


botanica by makoto azuma - image © iida


for more information visit:
http://iida.jp/english/products/mobilephone