making of iq font

belgian studio pleaseletmedesign comprised of two young graphic designers pierre smeets and damien aresta created ‘iq’ font using toyota ‘iq’ car in collaboration with professional race car driver stefan van campenhoudt. the idea of ‘iq’ font was from skidmarks from driving the car. the 4 dots on the roof of the car was tracked in real time using a camera and a custom software designed by interactive designer zachary lieberman.

www.iqfont.com

iq font by pleaseletmedesigniq font

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