malcolm fontier: how to design a logo in 30 seconds
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malcolm fontier: how to design a logo in 30 seconds



lifestyle accessories brand malcolm fontier produced this humorous reenactment of
the design process behind their double rectangle logo.



'the video is a fun, 'mostly accurate', recap of the design process behind our logo.
creating new product concepts or graphic pieces rarely goes this smoothly for us or other designers.
since this was a rare example of a design project that went unusually well, we wanted to capture the story…
you might call it 'how to design a logo in 30 seconds'.
- gabrielle kennedy / co-founder of malcolm fontier.


the logo design process... the brand name 'maclom fontier' is traced




word mark


logo


logo applied to the 'mojito' wallet


logo applied to fabric

malcolm fontier is a atlanta-based brand that produces wallets, bags, and purses and more.

andy db
07.11.11  
16
blew me away
Phil_the_first   07.11.11
anyone can do anything badly in 30 seconds
rob   07.11.11
is this for real?
gg   07.12.11
Ummm. If only you'd spent more time on the logo, and less time creating the video.
BS   07.12.11
This has got to be the most half-assed thing i've ever encountered.
tHe descendant   07.13.11
Thats pretty cool !! simple, spontaneous, but still a strong brand mark.
salimnazer   07.13.11
Nice TVS Media
TVS Media   07.13.11
hmm
RONY   07.14.11
VERY INTERESTING THE ONES THAT DON'T GET IT
MODERNDESIGN2120   07.16.11
Works for me when embroidered but not quite as strong when printed.

Deep into the 21st Century and there are still people out there who can't find that elusive caps lock key.
Lombax   07.16.11
It undervalues what graphic designers do for a living. There's nothing "elaborate" about the design, and it doesn't reflect their brand promise. In fact I'd suggest some people will think it's just extra stitching and not realise it is a brand.
BS   07.17.11
I liked it!
Leeya   07.17.11
I think it is nice looking and functional.
osito   07.17.11
Only if you're bold enough...
Esky   07.18.11
Creativity knows no schools ... If we rely on what we learn we would create what has always been created. Pretty interesting.
omar.sinbawy   07.19.11
It undervalues what graphic designers do for a living. There's nothing "elaborate" about the design, and it doesn't reflect their brand promise. In fact I'd suggest some people will think it's just extra stitching and not realise it is a brand. 646-364 exam 642-874 exam 642-467 exam 1Y0-A24 exam 642-427 exam 642-188 exam 650-177 exam 642-979 exam
george22   07.19.11
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