malcolm fontier: how to design a logo in 30 seconds

lifestyle accessories brand malcolm fontier produced this humorous reenactment of the design process behind their double rectangle logo.

‘the video is a fun, ‘mostly accurate’, recap of the design process behind our logo. creating new product concepts or graphic pieces rarely goes this smoothly for us or other designers. since this was a rare example of a design project that went unusually well, we wanted to capture the story… you might call it ‘how to design a logo in 30 seconds’. – gabrielle kennedy / co-founder of malcolm fontier.

the logo design process… the brand name ‘maclom fontier’ is traced

word mark

logo

logo applied to the ‘mojito’ wallet

logo applied to fabric

malcolm fontier is a atlanta-based brand that produces wallets, bags, and purses and more.