questioning the power of a logo in public space
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questioning the power of a logo in public space
TNT, 2003 - 2004, materials: 1987 renault espace, paint and vinyl plotted signing
from 2003 - 2004 the dutch artists florentijn hofman carried out two projects that 'questioned, as well as
proved the power of a logo in public space'. basically he modified his standard vans into courier van's:
proved the power of a logo in public space'. basically he modified his standard vans into courier van's:
'I transformed my first van into a courier van, by copying the fleet marking of TNT logistics & mail.
using the van was a performance on an almost daily basis, which started when I went on the road:
I greet my 'colleagues', and I parked the car as real couriers do. although I never payed any parking fee
and didn’t had a parking licence, I never got fined for doing so.' FH
hofman later carried out the same exercise with another van transforming it into a DHL van.
DHL, 2004 - materials: 1988 renault traffic, car paint and vinyl plotted signing
florentijn hofman: http://www.florentijnhofman.nl
No doubt you will have heard of Telstar Logistics, he travelled down the same path in the name of easy parking rather than art.
http://telstarlogistics.typepad.com/telstarlogistics/2006/09/what_is_telstar.html
http://telstarlogistics.typepad.com/telstarlogistics/2006/09/what_is_telstar.html
Dan 07.18.08
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