claesson koivisto rune’s brand smaller objects challenges the designer compensation model
claesson koivisto rune’s brand smaller objects challenges the designer compensation model claesson koivisto rune’s brand smaller objects challenges the designer compensation model
feb 09, 2016

claesson koivisto rune’s brand smaller objects challenges the designer compensation model

claesson koivisto rune’s brand smaller objects challenges the designer compensation model
(above) mårten claesson, eero koivisto and ola rune, founders of smaller objects




in 2015, swedish architects mårten claesson, eero koivisto and ola rune (studio claesson koivisto rune) established smaller objects — a household product range composed of useful design pieces that the trio would want for themselves (see more about the company on designboom here). the criteria? they need to be of a lesser size, functional, low-key is good, fine in fact, but not ruling out the odd design that makes more of a statement every now and then. ‘as with everything we are involved in, we believe in cultivating a longterm perspective. we hope to influence and inspire people to choose well-designed everyday objects that will be cherished until they’re passed on or inherited,’ say claesson koivisto rune.


collaborating with international creatives, the brand challenges the industry with a new compensation model. rather than the traditional 2-5% which is given, designers working with smaller objects receive 75% of the list price, i.e. the revenue from retailers. products are self-produced, and the the creatives are paid once an item is sold.
claesson koivisto rune smaller objects designboom
‘panama’ hat rest designed by mårten claesson




we are very happy to be able to replace the old compensation model with a new concept‘, says mårten claesson.


to realize the designers’ ideas we have been inspired by the sharing economy. unlike the more traditional setup, the smaller objects designer is financing his/her own production and will at the same time receive a larger percentage of the list price,’ says eero koivisto.


it’s a new era, demanding new business models and new methods of working smaller objects see the designer as an entrepreneur, active not only in the designing, but also in the development and business processes,’ adds ola rune.  claesson koivisto rune smaller objects designboom
‘little big ear’ designed by luca nichetto




during stockholm design week 2016, smaller objects is presenting nine additions to their collection that include designs by nendo, luca nichetto, jin kuramoto and ingegerd råman.



the products focus on employing materials such as ceramics, wood, wool and steel, along with items in leather and paper. however, the long-term perspective is still in focus — well-designed everyday objects that last and can be passed on to the next generation.

claesson koivisto rune smaller objects designboom
‘phantom’ container by jin kuramoto


‘phantom’ container by jin kuramoto


‘phantom’ container by jin kuramoto




smaller objects is close to our hearts. one of the criteria is that the objects in the collection are things that we want for ourselves, in our homes‘, says eero koivisto.


we are seeing a growing interest for the smaller scale of things‘, says ola rune who compares smaller objects with the slow food-movement. ‘we are working with smaller suppliers, smaller editions, far from the mass production industry.’


products from smaller objects catalogue are available through selected retailers for online purchase at koivisto rune smaller objects designboom
‘tab’ notebook by nendo




‘smaller objects’ is presented during new york design week 2016 at DOM interiors


‘tab’ notebook by nendo

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    design news

    keep up with our daily and weekly stories
    501,537 subscribers
    - see sample
    - see sample