arnold goron: window display for isabel marant
isabel marant, rue saintonge, paris, 2011

french designer arnold goron has recently completed new window displays for french fashion designer isabel marant.
these special installations entitled ‘molecular structure’ can be found in the shops of marant in paris, new york,
madrid, beirut and beijing. for the scientifically derived window visuals, goron has used a ‘samba stick’, a wood that has the lightness of balsa, but stronger, which have been sharpened to a point like a pencil. the sticks are all connected by use of polystyrene balls forming the  large, abstract molecular structures. goron has then added a motor over the hanging structures, making them spin around slowly on featured window mannequins. in some of the installations, the mannequins are spinning in the opposite way that the structure is moving, to give more of a visual effect.

arnold goron: window display for isabel marant
isabel marant, rue saintonge, paris, 2011

arnold goron: window display for isabel marant
isabel marant, rue de charonne, paris, 2011

arnold goron: window display for isabel marant
isabel marant, new york, broome street, 2011

arnold goron: window display for isabel marant
isabel marant, new york, broome street, 2011

arnold goron: window display for isabel marant
isabel marant, beijing, village north, 2011