'tupper home' by andrés jaque architects
image courtesy andrés jaque architects

spanish firm andrés jaque architects have created the 'tupper home'. the design is
nominated for the premio mies van der rohe award and has been selected as
a finalist in the x spanish biennale of architecture and urbanism to be held in july 2009.

tupper home is the first product offered by tupper shop, a catalogue of architectural
merchandise marketed by the andrés jaque architects office, an initial prototype of
which has been built in madrid. proposed as an alternative to the official line of urban
planning, it is based on the experience of demonstration marketing – tupperware, avon,
herbalife, thermomix- which gained popularity following world war II and has proven
effective as what could be called a pop distribution network of fresh behavior patterns.

the tupper home is an architectural and financial answer to three public concerns
that highlight the crisis in the development model underlying spain´s residential
fabric in the euro era, and for which detailed home design is compulsory waypoint.


'tupper home' various components
image courtesy andrés jaque architects


'tupper home' bedroom area
image courtesy andrés jaque architects


'tupper home' various components
image courtesy andrés jaque architects


'tupper home'
image courtesy andrés jaque architects


'tupper home'
image courtesy andrés jaque architects


'tupper home'
image courtesy andrés jaque architects


floor plan of 'tupper home'
image courtesy andrés jaque architects


floor plan of 'tupper home'
image courtesy andrés jaque architects


elevation plan of 'tupper home'
image courtesy andrés jaque architects


elevation plan of 'tupper home'
image courtesy andrés jaque architects


where different accessories can be placed in 'tupper home'
image courtesy andrés jaque architects


catalogue of accessories for 'tupper home'
image courtesy andrés jaque architects

catalogue of accessories for 'tupper home'
image courtesy andrés jaque architects

tupper home system is marketed in a manner similar to a catalogue of components,
allowing different permutations and combinations that are used to generate peace
in what traditionally are conflicting aspects (execution time, price and quality of execution)
of the transformation of housing.



image courtesy andrés jaque architects

image courtesy andrés jaque architects


image courtesy andrés jaque architects