saatchi & saatchi, THE advertising company that gave us iconic images such as the pregnant man, has eschewed traditional advertising techniques in favour of a more subversive, and possibly even illegal, method of getting its message across. as part of a campaign for a new brazilian spirit it is spray-painting graffiti images on walls and buildings in the east end of london as a way to reach young consumers immune to conventional advertising. another corporate jumping onto the tales of true street artists… but the campaign appears to have backfired. real street graffiti artists have begun taking ‘direct action’ against the interlopers. read more on times online art info