digital parametric typography app in real time by normals

digital parametric typography app in real-time by normals

paris-based multidisciplinary media group normals has conceived ‘normal type v1.0’, an app that simulates parametric typography in real-time. the program manipulates fonts kinetically, allowing the user to manually change the size, kerning, letter spacing, offset and tilt in an interactive format. the type works without a pre-determined shape, where only pivot points and a skeleton transform the graphic composition.

download the ‘normal type v1.0’ app here.

digital parametric typography demonstration

the brown fox jumped over the lazy dog before kinetic transformation

the brown fox jumped over the lazy dog after kinetic transformation